Job Title

Role PurposeAt Delta Electronics, our purpose is to enable a sustainable, energy-efficient, and digitally connected future.The Senior Brand Manager will be the custodian and growth driver of the Delta brand in India, responsible for long-term brand equity building (Schneider style) while ensuring strong market relevance, GTM alignment, and business impact (Vertiv style).This role bridges global brand strategy and local market execution, strengthening Delta’s leadership across Data Centers, Power Electronics, Industrial Automation, EV Charging, and Energy Infrastructure.Key Responsibilities1. Brand Strategy, Architecture & GovernanceOwn and execute Delta Electronics’ India brand strategy, aligned with global brand architecture and governance frameworksAct as the brand guardian, ensuring consistency across visual identity, tone of voice, messaging, and customer experienceLocalize global campaigns and narratives for Indian market relevance without compromising brand integrityDrive internal brand understanding and adoption across sales, product, channel, and leadership teams2. Brand Positioning & Market Differentiation Strengthen Delta’s positioning as a trusted, technology-led, and sustainability-driven solutions partnerDefine clear brand positioning and value propositions across:Data center power, cooling, and infrastructureIndustrial automation and smart manufacturingEV charging and e-mobilityEnergy efficiency and power electronicsTranslate complex engineering and technology capabilities into customer-centric, outcome-driven brand narratives3. Integrated Brand Campaigns & GTM AlignmentLead integrated brand and visibility campaigns across digital, PR, events, partners, and owned channelsAlign brand initiatives with go-to-market priorities, key verticals, and strategic accountsBalance long-term brand building with near-term business and pipeline influenceSupport major product launches and solution GTMs with strong brand storytelling4. Thought Leadership & Sustainability Storytelling Own Delta India’s thought leadership agenda around:Energy efficiency and decarbonizationSustainability and ESGDigital infrastructure, resilience, and Industry 4.0Develop executive positioning, keynote narratives, white papers, case studies, and industry viewpointsPosition Delta leadership as credible voices in India’s energy transition and digital growth story5. PR, Events & Industry Presence Lead Delta’s brand presence at industry forums, trade fairs, customer events, and partner summitsManage PR agencies for media relations, press releases, leadership interviews, and reputation managementStrengthening engagement with industry bodies, consultants, EPCs, system integrators, and ecosystem partnersSupport crisis communication and brand risk mitigation in alignment with corporate communications6. Stakeholder, Team & Global CollaborationAct as a brand advisor to senior leadership and business headsPartner closely with global brand and regional marketing teams for alignment and best-practice sharingManage, mentor, and develop brand and marketing team membersLead agency ecosystem (creative, digital, PR, research) with strong governance and ROI discipline7. Brand Analytics & Performance ManagementDefine and track brand health and effectiveness KPIs, including:Brand awareness, consideration, and preferenceShare of voice and brand perceptionCampaign effectiveness and engagementUse insights and market research to continuously refine brand positioning and messagingPresent brand performance dashboards and strategic recommendations to leadershipQualifications & ExperienceBachelor’s degree in Marketing, Business, Engineering, or related disciplineMBA or equivalent preferred8–15 years of experience in brand or marketing roles within:Power electronics / energy managementData centers / critical digital infrastructureIndustrial automation / technology-led B2B organizationsStrong experience in global, matrixed MNC environmentsProven ability to balance strategy, governance, and executionDisclaimer:As part of your application, your personal data will be processed exclusively for recruitment-related purposes in compliance with applicable data protection laws and regulations.