Job Title

Designation – Assistant Director – Brand StudioLocation - Mumbai, Lower ParelAbout Us:The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc. We have also launched footwear and kidswear recently. Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have stores pan India. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on Board!Work Overview:At The Souled Store, our content isn’t background noise, it’s the main character. We’re looking for an Assistant Director - Brand Studio to lead our brand shoots and head the video team. This roleis equal parts creative direction and post-production leadership. You should be someone who can command a set, shape a story, and own the final cut.Key Responsibilities: • Direct brand shoots end-to-end: campaigns, product drops, IP launches, social films• Lead videographers, editors, and post-production workflows• Translate creative briefs into strong visual narratives and shot breakdowns• Drive on-set direction: framing, pacing, performance, mood• Oversee edits, give precise feedback, and elevate storytelling quality• Ensure consistency in tone, energy, and brand voice across all video content• Build efficient systems to deliver high-quality content at speedEligibility: • 3-4 years of experience in brand shoots, production houses, or creative agencies• Proven experience leading/working closely with a video or post-production team• Strong hands-on understanding of video editing (Premiere Pro / Final Cut / similar tools)• Excellent sense of storytelling, rhythm, transitions, and visual grammar• Ability to thrive in a fast-paced, high-output environment• Experience with a fashion or lifestyle brand is a plus