Job Title

IHCL and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers, and ranked as ‘World’s Strongest Hotel Brand’ and ‘India’s Strongest Brand’ across sectors as per Brand Finance Hotels 50 and India 100 reports 2024 respectively; SeleQtions, a named collection of handpicked, storied hotels; Vivanta, a chain of contemporary upscale hotels that celebrate joie de vivre; Ginger, a brand that is revolutionizing the lean-luxe segment, and amã Stays & Trails, a charming portfolio of private bungalows and villas set in picturesque locales. Along with our varied and latest offerings like Gateway, The Claridges Collection, Tree of Life, The Clarks Hotels and Resorts and TajSATs, IHCL has evolved from a Branded House to a House of Brands, offering a diverse portfolio across luxury, upscale, lean luxe, and homestay segments.Location: Nariman Point, MumbaiFunction: MarketingDepartment: Digital MarketingReporting To: AVP MarketingJob ObjectiveWe are seeking a dynamic Website Product Manager to lead the performance, content, SEO, user experience and analytics of our website. He/She will be responsible for improving organic traffic, enhancing UX, ensuring technical site health, and driving conversions across digital touchpoints.Area(s) of ResponsibilityThis role is responsible for the overall performance, effectiveness and strategic growth of the brand’s website and digital assets by:Overseeing end‑to‑end website management, ensuring seamless performance, uptime, and technical healthManaging website content, including copy, images, landing pages, blogs, and brand assets for consistency and optimizationLeading UI/UX improvements to enhance user journeys, conversion rates, navigation flow and overall usabilityConducting regular website audits (performance, SEO health, CRO, accessibility) and implementing corrective actionsDriving SEO strategy (technical SEO, on-page, off-page, schema, site speed, crawlability, keyword strategy, etc.) to grow organic visibilityMonitoring analytics, KPIs and user behavior insights across all digital assets (web & mobile)Collaborating with product design, technology, hotel teams and vendors to ensure smooth execution of enhancementsEnsuring the website aligns with brand strategy, supports campaigns, and continuously improves conversion funnelsEssential Job TasksPlan and execute the website growth roadmap, including enhancements, new features, CRO tests, and redesign initiativesEstablish performance metrics, dashboards, and reporting frameworks using analytics toolsConduct user journey analysis to reduce drop‑offs and increase engagement & conversionsLead content planning for the website, ensuring relevancy, freshness, and SEO alignmentOversee website launches for new properties/campaigns, ensuring complete digital footprintOwn SEO performance including keyword planning, tracking, link strategy, structured data, and search reportingManage web analytics tagging & implementation across platforms in coordination with tech teamsEnsure all website updates are timely, error‑free, and aligned with brand guidelinesKey InterfacesInternal: Hotel Teams, Marketing Team, Owners of Website, IT TeamExternal: Agencies & Product OwnersRequired Qualifications & ExperienceQualifications: MBA + Certified Digital Marketing coursesWork Experience: 6 years +Projects Expertise: Digital + SEO + Website + TechnologyDomain Knowledge: DigitalLanguages Required: EnglishDesired Competency ProfileBehavioural CompetenciesSelf‑driven, initiative‑taking, ability to manage multiple projects in a fast‑paced and evolving digital environmentStrong analytical and problem‑solving abilitiesExcellent communication, stakeholder management, and time management skillsFunctional/Technical CompetenciesExperience in website management, SEO, analytics, UI/UX and digital contentFirsthand experience with CMS systems, SEO tools (Search Console, SEMrush, Ahrefs), Web Analytics (GA4), and testing platformsKnowledge of website performance metrics, CRO methodologies, tagging & trackingUnderstanding of digital marketing ecosystem and how the website integrates with campaigns