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Job Title: Manager – SEO ManagerDesignation: Senior Manager Experience: 6–9 years Location: Mumbai (MIDC, Andheri)About HDFC Securities HDFC securities is one of India’s leading stock broking companies and a subsidiary of HDFC Bank, a renowned private sector bank. We are continuously enhancing our digital platforms to deliver exceptional experiences to our valued customers.If driving large‑scale SEO initiatives in a high‑growth BFSI environment excites you, we’d love to meet you!Roles & ResponsibilitiesStrategic LeadershipLead the end‑to‑end SEO function, driving comprehensive on-page, off-page, and technical SEO strategies aligned with business goals.Build and execute long-term SEO roadmaps including keyword strategy, backlink acquisition, content optimization, and competitive benchmarking.Collaborate closely with product, content, marketing, and technology teams to ensure SEO-first thinking across all web initiatives.Execution & Performance ManagementOversee the delivery of SEO projects — keyword research, backlink audits, content gap analysis, site audits, and competitor tracking.Review website performance regularly and identify opportunities to improve rankings, CTR, organic traffic, DA/PA, and SERP visibility.Drive improvements by optimizing content, internal linking, schema, page experience, and local search signals.Manage Google Business Profile (GMB/GBP) listings, citations, and local SEO performance.Content & Outreach OwnershipDefine content volume, calendar, and requirements to consistently drive high‑quality organic traffic.Manage blogger relationships, influencer outreach, and premium content syndication for high-authority backlinks.Regularly review and upgrade existing pages—product, feature, landing, blog—to improve relevance and conversions.Data Insights & ReportingDeliver monthly and ad‑hoc SEO performance reports with actionable insights for stakeholders.Provide forecasts, opportunity sizing, and commercial rationale for new initiatives.Stay updated on search trends, algorithm updates, and industry developments, guiding the business on impact and next steps.Qualifications & Skills6–9 years of hands-on SEO experience, preferably in the BFSI domain.Strong understanding of on-page, off-page, technical, and local SEO best practices.Hands-on expertise with SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.Strong analytical aptitude with the ability to translate data into insights and actions.Excellent written and verbal communication skills; ability to simplify complex insights for stakeholders.Proactive, commercially minded, highly detail-oriented, and capable of leading cross-functional initiatives.Ability to mentor junior team members and manage external agencies/freelancers when required.