Role SummaryWe are seeking a strategic and execution-driven Head of PR & Media Relations to build and institutionalize QKS Group’s global media credibility. This role will own the company narrative, media positioning, analyst visibility, thought leadership amplification, and reputation management across key markets (US, India, APAC, Europe).Key ObjectivesPosition QKS Group as a credible global research and advisory firmStrengthen visibility of SPARK Matrix™ and SPARK Plus in target mediaBuild strong relationships with Tier-1 tech, business, and industry mediaElevate leadership brand (CEO, practice heads, analysts)Drive consistent, high-quality media coverageInstitutionalize crisis communication protocolsCore Responsibilities1. Media Strategy & PositioningDevelop and execute a 12–24 month PR strategy aligned with company growth goalsDefine key messaging architecture across practicesPosition QKS research as authoritative industry intelligenceCreate differentiated narratives vs Gartner/Forrester-style firms2. Media Relationship BuildingBuild strong relationships with:Technology journalistsEnterprise IT reportersBusiness publicationsRegional tech media (US + India priority)Secure interviews, opinion pieces, citations, and feature coverageProactively pitch stories tied to research releases3. Thought Leadership AmplificationPackage SPARK Matrix™ insights into media-ready story anglesConvert research into press narratives, media briefings, and commentaryPosition analysts as industry experts for quotes and interviewsDrive op-eds and guest columns in high-impact outlets4. Research Launch PROwn PR strategy for each major SPARK Matrix releaseCreate press kits, executive quotes, media summariesEnsure coverage across at least 3–5 relevant publications per major study5. Leadership BrandingBuild CEO and practice head visibility through:InterviewsPodcast appearancesSpeaking opportunitiesMedia roundtablesAlign messaging with company strategic themes (credibility, execution, buyer intelligence)6. Reputation & Crisis ManagementDevelop crisis communication frameworkMonitor media and social coverageManage negative narratives proactively7. Metrics & ReportingTrack:Quality of coverage (tier, audience, relevance)Share of voice vs competitorsMessage pull-throughAnalyst citationsReport monthly PR impact dashboardCandidate ProfileMust Have15+ years in PR, media relations, or corporate communicationsExperience in B2B tech, research, consulting, or SaaS industryExisting journalist relationships in US tech mediaProven track record of Tier-1 coverageStrong narrative-building capabilityAbility to translate complex research into media-friendly storiesGood to HaveExperience in analyst firms or advisory firmsExposure to global marketsCrisis communications experienceWhy This Role MattersQKS is at a stage where credibility must scale with ambition.This role will directly influence:Brand authorityBuyer trustVendor respectMarket positioningLong-term enterprise value
Job Title
Head of PR & Media Relations