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Job Title: Country Marketing Manager – IndiaAbout UHMUnited Hospitality Management (UHM) is an international hotel management company with a growing portfolio across the Middle East, Europe, and India. As part of our India growth strategy, we are strengthening our commercial capabilities to build brand visibility, drive demand generation, and position our hotels strongly within competitive markets.Role OverviewThe Country Marketing Manager – India will lead the marketing strategy across UHM’s hotel portfolio in India.This is a strategic and execution-focused role responsible for:Brand positioning and awarenessDigital marketing performanceCampaign managementHotel-level marketing alignmentSupporting revenue growth through demand generationThe ideal candidate must have strong hotel marketing experience, a solid understanding of hospitality consumer behavior, and expertise in digital and performance marketing channels.Key Responsibilities1. Country Marketing StrategyDevelop and execute the annual marketing strategy aligned with commercial objectives.Position UHM’s hotels clearly within their competitive sets.Ensure brand consistency across all properties and marketing platforms.Support new hotel launches and market entries.2. Digital Marketing & PerformanceLead digital marketing initiatives including:Paid search (Google Ads)Social media campaignsDisplay advertisingMeta-search platformsOptimize direct booking performance.Monitor cost per acquisition (CPA) and return on ad spend (ROAS).Collaborate with website partners to improve SEO and conversion rates.3. Brand & Content ManagementOversee content strategy including photography, videography, and storytelling.Ensure strong property-level visual identity.Manage social media calendars and engagement strategy.Protect and enhance brand reputation.4. Campaign & Promotion ManagementDesign tactical campaigns during low-demand periods.Support seasonal promotions and market-specific offers.Work closely with Sales and Revenue teams to align campaigns with occupancy needs.5. PR & PartnershipsBuild relationships with media, influencers, and travel bloggers.Coordinate press releases and media coverage.Support brand visibility through strategic partnerships and collaborations.6. Multi-Property Marketing CoordinationGuide property-level marketing executives.Ensure consistent messaging across the portfolio.Support pre-opening marketing strategies for new properties.Develop marketing toolkits for General Managers and Sales Leaders.7. Analytics & ReportingTrack KPIs such as:Website trafficDirect booking contributionSocial media engagementCampaign ROIProvide monthly marketing performance reports to leadership.Adjust strategy based on data-driven insights.Qualifications & ExperienceBachelor’s degree in Marketing, Business, Hospitality, or related field.8 –10 years of marketing experience, preferably in hospitality.Minimum 3–5 years in hotel or multi-property marketing.Strong knowledge of digital performance marketing.Experience working closely with Revenue and Sales teams.Key CompetenciesStrategic and creative thinkerStrong digital marketing expertiseAnalytical and data-drivenCommercially aware and revenue-focusedStrong stakeholder and vendor management skillsAbility to operate in a fast-growing, entrepreneurial environment