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Job description: InterestedPerformance Marketing / PPC Executive / Senior Executive Core Skillset – Non-negotiable 3–4 years of professional experience in PPC and performance marketing  across multiple paid channels Strong hands-on expertise in Google Ads,  including Search Ads Display Ads Shopping Ads Performance Max YouTube Ads Experience working with Google Merchant Center  (feed setup, diagnostics, optimization) Strong understanding of campaign structure, keyword strategy, match types, audience targeting & bidding strategies Hands-on experience with Google Tag Manager  for conversion/event tracking setup Strong analytical skills with proficiency in Google Analytics (GA4)  for performance tracking & reporting Ability to manage budgets, pacing, and ROI/ROAS-oriented optimization Experience handling performance reporting, client communication, and presenting insights Understanding of landing page optimization and conversion rate improvement Ability to work independently and own PPC performance end-to-end Ability to effectively use AI tools to improve campaign productivity, insights, and execution Key Responsibilities & KRAs Plan, execute, and optimise PPC campaigns across Search , Display , Shopping , YouTube , and Performance Max Manage keyword research, campaign structuring, ad group setup, negative keywords, and bid strategies Create and optimise Shopping campaigns via Google Merchant Center , including feed management and troubleshooting Set up, review, and maintain conversion tracking using Google Tag Manager , data layers, and event triggers Analyse campaign performance daily/weekly and implement improvements to reduce CPL/CPA and increase ROAS Conduct A/B tests for ads, creatives, audiences, bidding approaches, and landing pages Monitor ad policies, quality scores, search terms, impression shares, and identify growth opportunities Prepare monthly PPC performance reports with clear insights and actionables Collaborate with design and content teams to develop high-performing ad creatives Coordinate with internal teams or clients for performance updates, strategies, and deliverables Proactively identify opportunities to scale campaigns across channels while maintaining profitability Ensure smooth tracking, attribution, and data accuracy across analytics tools Stay updated with new Google Ads features, targeting options, and algorithm updates Experience managing campaigns across multiple industries (e-commerce, lead-gen, SaaS, services) Exposure to remarketing/retargeting frameworks and audience segmentation Ability to plan complete funnel strategies (awareness → retargeting → performance) Experience with campaign budget forecasting and modeling Understanding of feed optimisation tools or automation scripts Experience with Meta Ads, LinkedIn Ads Skills & Tools Google Ads (Search, Display, Video, Shopping, PMAX) YouTube Ads (in-stream, bumper, discovery) Google Merchant Center (feed setup, optimisation, issue resolution) Google Tag Manager (events, triggers, conversion pixels) GA4 (custom reports, event analysis, conversions) Keyword planning tools (Keyword Planner, Ahrefs/SEMrush) Looker Studio / Excel for dashboards & reporting Understanding of CRO & landing page UX Interested candidate share your cv at Contact us at