Job Title

Designation: Manager – BrandLocation: Andheri East, Mumbai, Maharashtra Employment Type: Full-time Foxtale is a fast-growing D2C skincare brand focused on science-backed, performance-driven products. We are looking for a Brand Marketing Manager to drive end-to-end execution of product and brand initiatives. This role sits at the intersection of creative strategy, consumer insights, and product innovation, and will play a critical role in shaping Foxtale’s positioning, launches, and brand presence. The ideal candidate brings a strong strategic lens, hands-on execution capability, and experience in beauty / personal care marketing. Key Responsibilities: Own and evolve brand positioning, communication territories, and overall creative communication harmony across categories, ensuring a clear and consistent brand voice Translate brand strategy into clear briefs for creative, social, PR, and performance teams Lead brand positioning and consumer-first communication direction for products and initiatives Work closely with product, R&D, packaging and other teams to translate product intent into compelling brand narratives Develop clear briefs for internal teams and external agencies to ensure cohesive brand communication Support ongoing brand building initiatives across digital, social, and offline touchpoints Assist in shaping brand storytelling and external communication efforts, including PR support where required Collaborate with insights and research teams to inform positioning and communication decisions Requirements: 3–5 years of experience in brand marketing, preferably within skincare, beauty, or personal care Experience working on new product development and launches Strong understanding of brand positioning and creative strategy Ability to work cross-functionally and manage multiple stakeholders Brand-side experience preferred; candidates with relevant experience at leading agencies (especially in brand or marketing strategy roles) will also be considered