Job Title

About the RoleThe AI Creative Specialist is responsible for the end-to-end creation of AI-generated video content, including advertisements, educational content, social media content, and product videos.This role combines creative direction, AI tool expertise, prompt engineering, and video production to transform concepts into fully produced videos using advanced generative AI tools.The specialist manages the entire AI video production pipeline, from idea development and scripting to generation, editing, publishing, and performance analysis. The role also requires continuous experimentation with emerging AI tools, formats, and workflows to ensure the company remains at the forefront of AI-powered content creation.Key Responsibilities1. End-to-End AI Video ProductionTranslate client or internal briefs into complete, publish-ready AI-generated videosProduce AI-generated video ads, Social media videos, AI storytelling videos, Educational AI content, Product demonstration videos, Explainer videos, AI avatar-based videos, AI-generated UGC-style content.Maintain high visual and creative standards across all outputsEditing and assembling video assets into final deliverablesDelivering videos optimized for marketing, advertising, and social media platforms2. YouTube Channel ManagementOwn all aspects of the company's AI-focused educational YouTube channel(s)Handle content strategy, scripting, video generation, editing, publishing, and analytics reportingIdentify growth opportunities to improve views, watch time, and subscriber growthExperiment with content formats, AI styles, and narrative structures to maximise performance3. AI Tool Research & ExperimentationStay ahead of new AI tools, model updates, and platform changes (video, image, voice, avatar, music)Run weekly structured experiments with emerging tools — test, document, and share findings with the team4. AI Workflow Design & Prompt EngineeringDesign and maintain custom prompt sets and AI workflows that accelerate content production processesBuild context-engineered custom chat setups in ChatGPT, Claude, and Google AI StudioIdentify bottlenecks in existing production flows and propose automation solutionsDocument workflows so they can be shared and replicated across the team5. Cross-Team Collaboration & AI EnablementCollaborate with the Social Media and PPC teams to create high-performing ad creatives and social content for clientsWork alongside editors and graphic designers to integrate AI tools into their workflowsTrain and support team members when they encounter challenges with AI tools or workflows6. Analytics & Performance ReportingTrack performance of published content across YouTube and social platformsReport on key metrics and use data to inform future content decisionsContribute to goal-setting around channel growth and content performance benchmarksTools & TechnologiesVideo GenerationFreepik (Kling, Veo3, Sora, Grok, , and other video models)Prompt engineering for cinematic, hyper-realistic video generationImage GenerationNano, Banana, seedream, Zimage, and other leading image generation modelsProducing high-quality, hyper-realistic images and AI visual assetsVoice & AvatarElevenLabs v3 — voice cloning, prompting, and production-ready voiceoverHeyGen — AI avatar creation and video productionIntegration of HeyGen + ElevenLabs to produce AI avatar and AI UGC videosEditing & DesignCapCut — video editing, transitions, captions, and final exportCanva — graphic design, thumbnails, and supporting visualsBasic proficiency in AI-assisted design toolsAI Planning & Prompt InfrastructureClaude (Anthropic) — content planning, prompt engineering, context designChatGPT — ideation, scripting, workflow automationGoogle AI Studio — model testing, custom prompts, API-level experimentationRequired Skills & CompetenciesAbility to generate high-quality, hyper-realistic AI images and avatar contentAbility to generate cinematic, photorealistic AI video across multiple platformsStrong video editing skills — pacing, structure, captions, and visual polishScriptwriting and narrative thinking — from brief to engaging storyContext engineering — building effective prompt infrastructures, not just one-off promptsStrong aesthetic sensibility and visual design tasteFast learner — ability to pick up new AI tools and model behaviours quicklyHighly creative with a strong experimentation mindsetComfortable working independently with minimal directionAbility to originate concepts from scratch when briefs are incompleteAnalytical thinking — able to read content performance data and act on itEffective collaborator across creative, paid media, and content teamsIdeal Candidate ProfileThis role is best suited to someone who lives and breathes AI tools — not as a hobbyist, but as a practitioner who has already built a body of AI-generated work. You should be the kind of person who sees a new model drop and immediately starts testing it, who has strong opinions about which tools produce the best output for which use case, and who can go from a rough idea to a polished video without waiting for someone to walk them through it.Prior experience managing a YouTube channel, producing video ads, or working inside a digital marketing or creative agency is an advantage. A background in design, media production, marketing, or a related field is helpful, but demonstrable skill with AI creative tools is the primary requirement.