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Job Title: Content WriterRole OverviewWe are looking for a Content Writer who can own end-to-end content planning, creative development, and performance optimization across digital-first formats. This role requires a strong blend of creative storytelling, data-backed decision-making, and cross-functional collaboration, especially in a video- and creator-led ecosystem.Key Responsibilities1. Content Strategy & Planning● Own monthly and weekly content calendars across multiple categories including fashion, beauty, electronics, home, and lifestyle.● Design content frameworks for short-form videos, long-form content, live streams, editorial formats, and creator collaborations.● Identify high-impact content opportunities around product launches, seasonal moments, and sale events.● Conceptualize scalable shows, formats, and storytelling structures to drive engagement, retention, and repeat viewership.2. Creative Development● Create detailed content briefs, narratives, storyboards, and hooks for creators and hosts.● Define and maintain visual style, tone, and messaging across formats while ensuring brand consistency.● Enable creative experimentation without diluting brand guidelines.● Develop innovative engagement concepts such as polls, challenges, games, insights-led content, comparisons, and workshops.3. Creator & Production Collaboration● Work closely with creators, hosts, DOPs, editors, stylists, and production teams to translate strategy into execution.● Guide creators on best practices for product demos, reviews, tutorials, and live-show flows.● Provide real-time creative inputs during shoots and live sessions when required.4. Performance, Insights & Optimization● Analyze content performance across key metrics such as views, watch time, engagement rate, retention, CTR, comments, and conversions.● Conduct category-level deep dives to identify trends, gaps, and growth opportunities.● Recommend data-backed improvements to scripts, formats, and creative messaging.● Continuously test and experiment with new formats, platforms, and content styles based on audience behavior and trends.5. Cross-Functional Coordination● Collaborate with category, merchandising, SEO, and marketing teams to align content with business priorities.● Build product-focused content strategies including comparisons, explainers, top picks, gifting guides, and UGC-style formats.● Partner closely with design, video editing, and production teams to ensure seamless execution.Required Skills & Competencies● Strong understanding of digital content ecosystems, social media platforms, and short-video trends.● Excellent writing skills for scripts, hooks, content briefs, and narrative structures.● Ability to simplify complex product information into engaging, consumer-friendly content.● Strong analytical mindset with hands-on experience using dashboards and content metrics.● High creativity balanced with structured and strategic thinking.● Proven ability to guide creators and collaborate with cross-functional and production teams.● Familiarity with live commerce and the creator economy is a strong plus.Experience Requirements● 3–6 years of experience in content writing, social media, creator/content marketing, digital storytelling, or video-first content roles.● Prior experience working with creators, agencies, or production houses is preferred.