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About UsiD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.Role OverviewRole Name: Category Lead - NPD Reporting to: Head NPD & CategoryJob Summary:We are looking for a Category Lead – Innovation to spot emerging consumer opportunities and build winning products through a disciplined stage-gate NPD process. The role will own the GTM strategy, marketing mix, and cross-functional execution to deliver high-impact launches and drive category growth.Key Responsibilities:Responsible for new product development following stage gate process and anchor launch with strong GTM strategy and marketing mix.Identify & prepare business opportunities cases basis consumer behavior and emerging micro and macro trends.Creation of marketing strategies for new product launches making use of the full marketing mix in collaboration with creative team.Responsible to deliver marketing ROI for campaigns and new launches.Work cross-functionally with R&D, Manufacturing, Sales Team, and LT team guide and support the development of marketing plans to deliver NPD AOPPrepare project timelines using tools like Asana / MS Projects and lead the project deliveriescollaboratively ensuring all milestones are met by respective stakeholders.Develop accurate projects priorities, schedules, and execution of marketing campaigns.Develop compelling, relevant strategic input documents, creative briefs for product development and creative development respectively.Key Qualifications:MBA/ PGDM in Marketing from Tier/Tier 2 campus is preferred3-7 years experience in FMCGExperience driving the collection of market intelligence; setting market research goals in collaboration; Identifying and tracking trends in core market segments to develop and launch new products.A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, especially for new product launches.Demonstrated experience in GTM strategy development, managing PAN-India projects with multiple stakeholders and show proven expertise in measuring campaign/ launch ROI and drive results.Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs, able to actively participate with research team both internally and externally to develop concepts, packaging designs, communication, and media mix for various consumer touchpoints.Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs.Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders.Experience in FMCG Food is a must.Interested?If this role sounds like you, then apply with us! You have plenty of room for growth at iD.