Job Title

Role Area Sales ManagerLocationGuwahatiPurpose - Why does this role exist?Responsible for development and execution of JSW Steel brand strategy for relevant customer segment thus enabling achievement of desired profitable growth in line with overall business strategy. The responsibilities of the role include achieving primary and secondary sales targets through reach, managing key accounts and influencers - masons, contractors, architects and engineers, planning and executing marketing activations and consumer promotions, managing distributors and retailers, expanding retailer base, collecting marketing intelligence, converting leads etc. The role is also responsible for driving channel sales of branded steel products and effective implementation of key channel initiatives. Key Result Areas (Key Performance Indicators)Achieve primary and secondary volume targets for JSW branded productsDistribution Channel expansion (Distributors, Retailers)Planning and implementation of area sales strategyDriving the performance through distributors sales managers, DSRs (Distributor Sales Representatives) and FOs (Field Officers)Driving Influencers loyalty through various effective execution of various schemes and programs (Masons, Contractors, Architects and Engineers)Planning and Execution of trade marketing activities and BTL activitiesImplementation of strategies and policies as per HO Sales and MarketingPeople developmentCritical Tasks and Key ActivitiesPlanning and Implementation of Area Sales StrategyChannel Expansion Strategy – Distributors and RetailersDistributor and Key Account ManagementDrive Ways of Working and the various field force staffConducting Regular reviews with distributor staff and follow-up on the action pointsExecution of Branded formats appointment and execution of key programs – JSW Steel Format, JSW Shoppe and JSW Shoppe ConnectExecution of various marketing activities Effective management of Influencer Locality Competition Intelligence and timely reportingMIS, Data analysis and reporting Managing peopleDecision making authority (Decisions expected)Distributor Target SettingNetwork expansion (Distributors and Retailers)Branded outlet appointmentBTL ActivationsEducational BackgroundBE (Metallurgy / Mechanical) or Science graduate with MBA from premier institutes 8 - 10 years of experience (as ASM up to 4 years) Experience in sales or marketing in any of the following industries - Steel/ Cement/ Paint/ FMCG/ Telecom/ Lubes/ Batteries/ Construction chemicals/ Metals/ Tyres/ Consumer durableCompetenciesSales management, Key account managementUnderstanding of the industry, market, customer and competitionNegotiation and relationship management skillsGood in data analysis, planning and forecasting skillsExceptional communication and interpersonal skillsFluency in local language (preferred)Training & development of manpowerKey success factorsSales TargetsTeam ManagementDistributor Management / Retailer Management/ Influencer ManagementManaging multiple tasks / stressAlign with other departments at branch office and plant for effective working together in ensuring overall company objectiveRegular market visits to take customer and influcer feedback and draw insights to take appropriate actionsTraining and development of people