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Job Description: Google Ads Specialist (1–2 Years Experience)Role: Google Ads SpecialistExperience: 1–2 YearsRole Overview:We are looking for a data-driven Google Ads Specialist with 1–2 years of hands-on experience managing Google Ads campaigns. The ideal candidate should have strong analytical ability, a solid understanding of Google Ads platforms, and the capability to extract actionable insights from campaign data.This role requires someone who understands the technical ins-and-outs of Google Ads, including campaign structures, bidding strategies, audience targeting, and conversion tracking, and who can continuously optimize campaigns to improve performance.Key Responsibilities:Campaign ManagementPlan, launch, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and ShoppingBuild and structure campaigns for optimal performance and scalabilityContinuously monitor campaign performance and implement optimizationsData Analysis & InsightsAnalyze campaign data to identify performance trends, inefficiencies, and growth opportunitiesProvide clear insights and recommendations based on dataTrack and report key metrics such as CPC, CTR, Conversion Rate, CPA, and ROASOptimizationConduct keyword research and search term analysisImprove campaign performance through bid optimization, audience refinement, and creative testingImplement A/B testing for ads, landing pages, and targeting strategiesTechnical ImplementationEnsure proper conversion tracking setup (Google Tag Manager / GA4)Manage remarketing audiences and tracking pixelsMonitor attribution and funnel performanceReportingCreate regular performance reports and dashboardsCommunicate insights and recommendations to the marketing teamRequired Skills1–2 years of hands-on Google Ads campaign managementStrong understanding of:Search AdsDisplay AdsPerformance MaxYouTube AdsGood understanding of Google Analytics / GA4Strong analytical and data interpretation skillsAbility to identify patterns and generate actionable insightsStrong knowledge of keyword strategy, bidding strategies, and campaign structureFamiliarity with conversion tracking and attribution modelsGood to HaveExperience with Google Tag ManagerKnowledge of Excel / Google Sheets for data analysisExperience with e-commerce or D2C brandsGoogle Ads certificationWhat We’re Looking ForThe ideal candidate should be:Data-driven and analyticalCurious and proactive in identifying performance opportunitiesTechnically strong with Google Ads platformComfortable working with numbers and campaign performance data