Job Title

About the Role:We are looking for an AI Creative Strategy & Quality Lead who will own the visual intelligence behind our AI-generated content systems. This role will focus on guiding AI tools to consistently generate high-quality fashion visuals that meet both brand standards and e-commerce performance goals. You will be responsible for: • Designing AI visual generation frameworks • Building quality systems for AI-generated imagery and videos • Creating prompt structures and style systems that control AI outputs • Developing visual storytelling formats that improve PDP engagement and conversionThis is not a traditional creative role. The ideal candidate understands fashion aesthetics, consumer behavior, and digital commerce, while also being able to control and optimize AI tools to generate production-ready visuals at scale.Key Responsibilities:1. AI Fashion Visual GenerationLead the creation of high-quality AI-generated fashion visuals used across: • Product detail pages (PDPs) • E-commerce marketplaces • Product storytelling visuals • Social and performance marketing creatives • Short-form product videosResponsibilities include: • Designing AI prompt frameworks for fashion and apparel visuals • Creating pose libraries, scene structures, and styling references for AI models • Developing camera angles, lighting styles, and visual compositions optimized for e-commerce • Ensuring garments, textures, and product details are accurately representedThe goal is to ensure AI visuals feel editorial, realistic, and commercially effective.2. AI Visual Quality & QC FrameworksOwn the quality standards and evaluation frameworks for all AI-generated visuals. You will define structured QC systems to evaluate: • Garment accuracy and fit representation • Model pose realism and body proportions • Lighting, shadows, and visual depth • Fabric textures and color accuracy • Removal of AI artifacts and distortions • Compliance with brand visual standardsKey responsibilities: • Build AI visual quality scorecards • Establish review pipelines for AI outputs • Train QC teams to evaluate AI-generated content • Continuously refine generation systems based on QC feedbackYour role ensures AI visuals match or exceed traditional fashion photography standards.3. Prompt Engineering & AI Output OptimizationDevelop structured prompt engineering systems to guide AI tools.Responsibilities include: • Creating advanced prompt libraries for fashion imagery • Designing repeatable prompt templates for different garment categories • Using reference images and style datasets to guide outputs • Running generation experiments to improve visual realism and accuracy • Optimizing prompts for consistent outputs across large SKU volumesThis role requires hands-on experimentation with AI tools to achieve the best visual results.4. PDP Visual Storytelling & Conversion DesignBuild visual storytelling systems for product pages. You will help answer the key e-commerce question: “How can visuals help customers understand and buy a product faster?”Responsibilities include: • Designing visual storytelling frameworks for PDPs • Creating content structures that explain product features visually • Building storyboard templates for AI-generated product videos • Developing visual formats that reduce product uncertainty for customersYour work will directly influence conversion rates, engagement, and return reduction.5. AI Content Production SystemsHelp build scalable AI content production pipelines.Responsibilities include: • Designing AI workflows for large-scale SKU content creation • Identifying manual production steps that can be automated • Collaborating with engineering teams to improve AI models • Defining generation → QC → refinement pipelinesThe objective is to create repeatable creative systems that can scale across thousands of products.6. Cross-Functional CollaborationAct as the bridge between AI engineering, creative teams, and e-commerce strategy.Responsibilities include: • Working closely with AI engineers to improve generation models • Managing visual QC teams and editors • Collaborating with marketing teams on campaign visuals • Supporting product teams integrating visual outputs into platforms7. Client & Business ImpactSupport the commercial growth of Engagereel by translating AI capabilities into compelling visual demonstrations.Responsibilities include: • Creating visual case studies and demo content for brands • Supporting sales and pitch teams with AI-generated examples • Helping brands adopt AI-powered content systemsYour work will directly influence how brands adopt AI visual production.Tools & Technologies:You will actively work with Generative AI creative tools, including:Image generation platformsAI video generation toolsPrompt engineering systemsAI visual editing toolsImage generation pipelineImage-to-video generation pipelinesAI upscaling and refinement toolsExperience with emerging AI creative tools and workflows is highly valuable.Required Skills & Experience: • 4–7+ years in fashion visuals, creative direction, or e-commerce content production • Strong understanding of fashion photography and garment presentation • Hands-on experience with Generative AI tools for image or video creation • Understanding of PDP visual strategy and e-commerce storytelling • Ability to combine creative thinking with structured systems • Strong attention to visual detail and content qualityPreferred Background: • Fashion Communication / Fashion Design / Visual Communication background • Experience working with fashion brands, retailers, or e-commerce platforms • Exposure to AI creative tools and prompt engineering • Experience managing high-volume SKU content productionEducation:Bachelor’s Degree in Fashion Communication, Fashion Design, Visual Communication, or Creative TechnologyPreferred institutes include NIFT, NID, Pearl Academy, Srishti, or other leading design institutes.