Job Title

We are seeking a versatile and results-driven Senior Content Writer with 3 years of proven expertise in content creation, strategy, and lifecycle management. The ideal candidate will not only craft compelling and SEO-optimized content but also own the content roadmap, lead editorial processes, and ensure alignment with SEO and business objectives.This role demands a blend of copywriting excellence, content strategy, and leadership skills to deliver engaging, high-performing content across multiple platforms. The candidate will mentor junior writers, manage freelancers, and collaborate with cross-functional teams to ensure content drives traffic, engagement, and conversions.Key Responsibilities:- Write and oversee the production of clear, engaging, and high-converting content for websites, blogs, landing pages, social media, case studies, email campaigns, whitepapers, and other digital assets.- Develop and execute a content strategy and editorial calendar aligned with SEO, AIO, AEO, GEO, and business growth objectives.- Build and maintain brand style guides and governance frameworks to ensure consistency in tone, quality, and messaging.- Optimize content for SEO, AIO, AEO, and GEO to ensure visibility across search engines, answer engines, and generative platforms.- Collaborate with marketing, SEO, product, and design teams to produce high-impact content campaigns.- Repurpose and distribute content across multiple channels to maximize ROI.Track and report on content KPIs (traffic, rankings, engagement, conversions), providing insights and recommendations for continuous improvement.- Stay updated on emerging content marketing trends, SEO best practices, and AI-driven optimization techniques.Requirements:Bachelor’s/Master’s degree in English, Journalism, Mass Communication, Marketing, or related field.Minimum 3 years of experience in content writing and strategy, preferably in B2B SaaS, fintech, IT, or digital industries.Strong background in copywriting, content storytelling, and persuasive writing.Proven track record of managing content calendars and leading content teams.Expertise in SEO, AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).Hands-on experience with CMS platforms (WordPress, HubSpot, Drupal, etc.).Strong command of Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.Excellent writing, editing, and proofreading skills with keen attention to detail.Ability to manage multiple projects under tight deadlines while maintaining quality.Strong leadership, communication, and collaboration skills.Required Skills:Content Writing & EditingCopywriting & StorytellingSEO, AIO, AEO, GEO OptimizationContent Strategy & PlanningContent Management Systems (WordPress/HubSpot/Drupal)Team Leadership & Task DelegationResearch & Analytical ThinkingProofreading & Quality ControlProfessional Communication & CollaborationProject & Time Management