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Job Title - Deputy General Manager MarketingLocation - Mumbai, MaharashtraKey Responsibilities1. Brand Strategy & Portfolio LeadershipLead brand positioning, architecture, and storytelling for Catering Collective, including luxury brands like Blue Sea Catering and Araya Bagh.Drive new brand creation: naming, identity, narrative, and GTM.Build in-house scalable food court brands for Lifeco across cuisines and price points.Define customer journeys and ensure cohesive luxury experiences across all touchpoints.Manage brand architecture for Lifeco’s multi-brand ecosystem (in-house & franchise).2. Culinary, Product & Experience IntegrationPartner with culinary and operations teams to develop theme-led menu concepts.Convert culinary ideas into client-facing narratives, decks, and experiences.Drive chef collaborations and create scalable food-court formats inspired by these partnerships.Champion guest experience as a core brand pillar.3. Content, Communications & CampaignsLead integrated content strategy across owned, paid, and earned media.Develop campaign platforms, social media strategies, and influencer programs.Oversee creation of pitch decks, brand films, video content, invitations, and PR kits.Drive Lifeco footfall and repeat-consumption campaigns.4. Digital & Performance MarketingOwn digital lead generation for both Banquets & Catering and Lifeco (SEO, paid media, email, remarketing).Track ROI, conversion funnels, and campaign performance in partnership with digital teams.Identify martech requirements and drive adoption.5. Sales Enablement & Business ImpactAlign closely with sales teams to ensure marketing drives revenue outcomes.Build high-impact sales assets: case studies, themed menus, decks, tasting experiences, digital toolkits.Manage marketing budgets, ROI, and reporting.6. Networking & Consumer InsightsRepresent the brand at industry events, showcases, and partner collaborations.Build networks across hospitality, F&B, real estate, and lifestyle industries.Leverage firsthand insights for campaign and brand optimization.7. Team & Agency LeadershipLead an 8-member in-house marketing team, including design.Manage creative, PR, and performance agencies.Foster a culture of creativity, accountability, and innovation.Qualifications10–15 years of experience in luxury hospitality, premium F&B, lifestyle, or high-end consumer brand marketing.Proven success in launching/repositioning food-led or experience-led brands.Strong balance of brand vision, creative storytelling, and digital performance marketing.Experience managing small, high-impact teams and agency networks.Excellent aesthetic, narrative, and experiential sensibility.Ideal Candidate TraitsCulinary-Curious & Experience-Obsessed: Passion for food trends, guest journeys, and experiential design.Strategic Executor: Big-picture thinker with hands-on execution capability.Storyteller: Able to craft narratives that resonate with clients, chefs, and leadership.Data-Driven: Leads, conversions, and ROAS matter as much as brand equity.Collaborative Leader: Builds trust across teams and functions.About Catering CollectiveCatering Collective is India’s leading luxury catering and experiential F&B company, known for creating memorable, emotion-led dining experiences. Through our award-winning brands — including Blue Sea Mumbai and Araya Bagh — we design immersive menus, partner with celebrated chefs, and execute iconic events ranging from destination weddings to high-profile corporate galas.Our philosophy blends culinary innovation, storytelling, and world-class hospitality, ensuring every event becomes a legacy. Alongside our luxury banquets and catering vertical, our corporate food services arm Lifeco delivers large-scale, tech-enabled dining solutions across corporate cafeterias, food courts, hospitals, and institutions pan-India.Together, the two divisions create a rare ecosystem where luxury hospitality meets scalable institutional excellence.Position: DGM / Head of MarketingA strategic, creative, and modern marketing leader capable of building iconic brands while driving digital growth, B2B pipelines, and experiential storytelling.Reporting to: Business Heads – Banquets & Catering, and Lifeco