Job Title

About the CompanyLead the India-level brand and communications strategy for a KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.About the RoleLead the India-level brand and communications strategy for a KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.Experience : 12 + YearsResponsibilitiesPublic RelationsMedia relations, press releases, interviews, plant visitsCrisis communication & spokesperson readinessExternal digital/social (LinkedIn, X, YouTube)Industry events, trade shows, partner co-brandingExternal plant/regional communication & community/ESG storiesInternal CommunicationLeadership communication, townhalls, change commsIntranet, newsletters, employee storytellingInternal crisis messagingPlant internal comms (safety days, engagement activities)Branding CommunicationBrand strategy, identity, governanceIntegrated brand campaigns (corporate, employer, product)Employer branding (EVP, talent campaigns, Glassdoor/LinkedIn)Thought leadership, content engine, videos, product/innovation storiesBrand measurement, dashboards, global brand alignmentQualificationsTraining / EducationMust-have: Bachelor’s in Communications/Marketing/Journalism/Business or related field.Nice-to-have: Master’s/MBA in Marketing/Communications/Brand; certifications in Digital Marketing, Content Strategy, or Crisis Communications.Professional ExperienceMinimum: 12–15 years in PR, Internal and Branding CommunicationIndustry: Mobility/Automotive/Auto Components/Industrial Manufacturing/Engineering or closely related technology sectors.Exposure:Managing communications for both R&D and manufacturing environments.Running integrated brand campaigns and PR at national scale.Experience with crisis/issues communications.Leading employer branding for engineering and operations talent.Building and managing agencies and budgets.Stakeholder management with CXO/MD, functional heads, and global teams.Required SkillsAdditional Skills (IT, Languages, etc.)Tools/Platforms:Marketing & Social: LinkedIn Campaign Manager, Meta, Google Ads, YouTube Studio, Sprout/Hootsuite.Analytics: Google Analytics/GA4, Power BI/Tableau dashboards.Content/Design: MS Office (PowerPoint expert), basic Canva/Adobe CC (nice-to-have).PR Tools: Meltwater/Cision, media database management.Languages: Excellent command of English (written and spoken); Hindi and/or Marathi preferred for plant/regional comms.Other: Strong storytelling; executive presence; data-driven decision making; familiarity with ESG/CSR narratives and policy/regulatory ecosystem in mobility.Preferred SkillsLead a team of 2-4 (mix of internal staff and contractors) across PR, Digital/Social, Content, and Internal Comms.Coach and develop talent; set OKRs; run editorial councils with R&D, HR, Plant Ops, Sales/BD.~20–30% pan-India (plants, R&D centres, events, media meets).Adherence to safety, data privacy, information security, and IP guidelines.