Job Title

At Propelld, we are building one of India’s most trusted education financing platforms, enabling students and parents across the country to access quality education without financial barriers.Since our inception in 2017, Propelld has helped 5 lakh+ students and families fund their education and today operates across 10,000+ pin codes in India. We are also India’s second-largest education financing NBFC (Non-Banking Financial Company) after State Bank of India in terms of the number of education loans disbursed, making us one of the fastest-growing players in the category.As Propelld continues to scale as a series D-funded company, we are looking for a Brand Manager who can shape and lead our brand across campaigns, social media, creator partnerships, and offline initiatives, while working with a lean internal team and external agencies.This role offers the opportunity to build a large-scale consumer brand in a category that deeply impacts families and students across India. It is ideal for someone who enjoys building brands from the ground up, running impactful campaigns, and leading creative teams to deliver high-quality storytelling at scale.Key ResponsibilitiesBrand CampaignsConceptualise and execute brand campaigns across digital and offline channelsLead campaign storytelling, messaging, and execution with internal teams and agenciesEnsure brand consistency across all touchpointsSocial Media GrowthDrive social media growth and engagement, especially on Instagram (Eventually building YT IP’s)Guide the content team on storytelling formats, content ideas, and experimentationBuild a strong content engine across short-form and long-form formatsInfluencer & Creator MarketingIdentify and collaborate with creators who resonate with students and parentsExecute influencer campaigns that drive reach, credibility, and engagementMedia PlanningPlan and allocate media budgets across platforms (social, creators, paid media, etc.)Decide channel mix based on audience behaviour and campaign objectivesWork with performance marketing teams to ensure strong campaign distributionFunnel Storytelling & Marketing ContentCollaborate with performance marketing teams to improve top-of-funnel & lead funnel storytellingGuide the creation of high-performing ad creatives and marketing contentTeam & Agency LeadershipManage writers, designers, editors, and external agenciesEnsure high-quality output across campaigns, content, and brand initiativesMust Have5–8 years of experience in brand marketing, campaign marketing, or social media marketingExperience in planning and executing brand campaignsStrong experience in social media growth and content strategyExperience with influencer or creator marketingExperience in media planning and deciding channel distributionExperience managing creative teams, freelancers, or agenciesAbility to conceptualise campaigns and lead executionGood to HaveExperience working in consumer internet, fintech, or edtech startupsExperience working in a creative or marketing agencyExposure to offline brand campaigns or campus marketingExperience with YouTube or long-form content formatsUnderstanding of basic PR.LocationBangalore, in office.