Job Title: Brand Activation LeadLocation: Jaipur, Rajasthan (On-site) Experience: 2–3 Years in Brand Activations, Event Management, or Retail Marketing Employment Type: Full-timeRole ObjectiveWe are looking for a high-energy, multi-tasking Brand Activation Manager to bring our brand to life in the Jaipur market. You will be the primary lead for orchestrating memorable physical brand experiences—from large-scale exhibitions to niche retail store installations. Your goal is to drive brand visibility and customer engagement through seamless execution and strategic coordination.Key ResponsibilitiesRetail Store Coordination & Visual Merchandising:Oversee brand presence across retail outlets in Jaipur.Coordinate with store managers to ensure high standards for brand displays and shelf placement.Brief store teams on new campaign launches and provide necessary marketing tools.Events & Exhibitions Management:Plan and execute end-to-end BTL (Below-the-Line) activities, including roadshows, exhibitions, and mall activations.Manage on-site event logistics, including setup, registration, and troubleshooting.Develop an annual activation calendar to maintain a consistent brand presence.Brand Installations & Logistics:Supervise the design and construction of eye-catching brand installations and props.Manage the logistics of moving marketing collateral and promotional materials across various locations.Ensure all vendor deliverables are on time and meet quality standards.Public Relations & Outreach:Coordinate with local media and influencers to amplify the reach of on-ground events.Identify and secure high-impact locations and partnerships within Jaipur for brand placement.Relationship & Vendor ManagementNegotiate with and manage external partners, including local vendors, Fabricators and performers.Collaborate closely with internal sales, procurement, and CRM teams to ensure consistent brand messaging.Engage with local influencers, community leaders, and distribution partners to drive brand advocacy.Reporting & ROI Analysis:Track and report on the ROI of all activation activities to senior management.Analyze competitor activities in the local market to stay ahead of trends.Required Skills & QualificationsExperience: 2 to 3 years of proven experience in brand activation or experiential marketing.Education: Bachelor’s degree in Marketing, Public Relations, or Business Administration.Multi-tasking Pro: Ability to handle multiple projects simultaneously with strict attention to detail.Logistics Mastery: Strong understanding of vendor management, catering coordination, and venue scouting.Local Expertise: Deep knowledge of the Jaipur retail landscape and local consumer behavior.Communication: Excellent interpersonal skills with the ability to influence cross-functional teams.Tech Savvy: Proficient in Microsoft Office (Excel, PowerPoint) and familiar with marketing analytics.
Job Title
Brand Activation Lead