Job Title

Job Summary- To drive primary as well as secondary business across region availability and visibility of PR portfolio at outlet level Key Responsibilities- Responsible for achieving brand wise targeted volume market share targets at monthly level Implement strategies on product positioning and visibility market penetration new market development retail segmentation sales mix and pack sizes to augment business and exceed profit margins Execute the marketing merchandising initiatives and brand activations within the budget targets in lines with the organizational and regional objectives Plan and execute sales promotion activities to generate demand push and build sustain improve brand image Lead the sales team keeping a high level of motivation drive market execution Liaison with Marketing and Finance teams to set sales goals and budgets to meet and exceed sales targets Commercial discipline Manage various statutory formalities as per regulation Strong focus on people leadership dimension Nurture Grow and Manage functional talent Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals Gain market intelligence and visibility through competitive mapping and mar and market trends across the territory Responsible for both On Off trade for the region Key Stakeholders Internally- Finance team for claim settlements Marketing Activation team for planning and execution of promotions visibility in the market Branch Manager Sales Head for guidance and approvals The Zonal Sales Development Manager ZSDM for systems formats SRS Seller Representative Systems Regional Marketing team for Brand Product Guidelines and best practices Externally- Maintain healthy relationship with Trade Partners Job Posting End Date Target Hire Date Target End Date