Job Title : Senior Paid Media ManagerCompany: AdLift Marketing Pvt. Ltd.Location: GurgaonExperience Required: 6–8+ YearsIndustry: Digital Marketing / Performance MarketingRole Overview:AdLift is looking for a Senior Paid Media Manager with strong expertise in performance marketing for E-commerce and D2C brands. The ideal candidate should have hands-on experience managing large-scale paid media budgets (₹80 Lakhs – ₹1 Crore/month) and driving performance-led growth strategies across digital platforms.This is a strategic and leadership role, responsible for campaign planning, client growth strategy, team management, and leading client pitches and proposals.Key Responsibilities:Performance Strategy & Campaign ManagementLead paid media strategy and execution for E-commerce and D2C clients.Manage and optimize monthly budgets of ₹80L–₹1Cr with strong focus on ROAS and revenue growth.Develop full-funnel acquisition strategies including prospecting, retargeting, and scaling campaigns.Platform ExpertisePlan and manage campaigns across Google Ads and Meta Ads Manager.Continuously optimize campaigns through audience testing, creatives, and data-driven insights.Client Strategy & GrowthPartner with clients to build growth strategies and present performance insights.Identify opportunities to scale budgets, improve performance, and expand channels.Pitching & Business DevelopmentLead client pitches, media strategies, and proposal development for new business opportunities.Team LeadershipManage and mentor a team of paid media specialists and ensure high-quality campaign execution.Reporting & AnalyticsTrack key performance metrics such as ROAS, CPA, and conversions, and translate insights into actionable strategies.Required Skills & Qualifications:6–8+ years of experience in performance marketing.Strong experience working with E-commerce and D2C brands.Deep expertise in: Meta ads & Google AdsStrong understanding of conversion tracking, attribution models, and analytics tools.Experience in client-facing roles and leading strategic discussions.
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Search Engine Marketing Manager