Job Title

Principal Accountabilities & ResponsibilitiesMarketing Strategy & Demand GenerationDevelop and execute the overall marketing and growth strategy aligned with business objectives.Lead annual and quarterly campaign planning across programs.Identify target segments, demand drivers, and customer acquisition strategies.Own and deliver qualified lead generation targets for programs.Design and execute multi-channel campaigns across digital, search, social, content, and partnerships.Optimize marketing funnels & collaborate closely with admissions teams to improve lead conversion rates.Full-Stack Digital MarketingLead the execution of integrated digital marketing initiatives including:Performance marketing (Google, Meta, LinkedIn)SEO and content marketingMarketing automation and CRMWebsite conversion optimizationData analytics and marketing dashboardsContinuously optimize campaign ROI and customer acquisition costMarketing Analytics & Automation Establish robust marketing analytics and reporting frameworks.Monitor campaign performance, lead quality, and ROI metrics.Identify and implement AI-powered marketing tools to improve campaign performance and productivity.Brand Strategy and PRBuild and strengthen the organization’s brand identity and positioning in the education and skilling ecosystem.Drive thought leadership positioning through insights, industry narratives, and leadership visibility.Ensure brand consistency across campaigns, product marketing, and partner communication.Develop and execute the organization’s PR and media strategy thru agenciesQualification and Personal ProfileB.E./ B. Tech, MBA from top institutions12–18 years of experience in marketing, growth, or demand generation roles.Strong background in digital-first marketing environments.Prior experience in Higher Education, EdTech, SaaS, or consumer internet businessespreferred.Other Skill and Ability RequirementsManaging people: Lead marketing and analytics team - managers and senior managersInternal stakeholder management: Work closely with leadership team of sales, finance and tech.