About the RoleWe’re looking for a Content Strategist/Creator who can write well, think in trends, and show up confidently on camera. Someone who understands how social media works, what makes people stop scrolling, and how to turn that into content that actually connects with students exploring study abroad.This role sits at the center of our social presence - spotting trends early, adapting them to the study abroad space, and consistently creating content that people want to watch, save, and share.If you enjoy experimenting with formats, tracking what works, and building a channel over time - this role is for you.What You’ll DoConceptualise, script, and create short-form video content that resonates with students exploring study abroad. This includes writing strong hooks, structuring the story, and confidently presenting on camera.Own the end-to-end content process - from idea to script to publishing across platforms like Reels, YouTube Shorts, and YouTube.Actively track internet culture, trends, and viral formats, and adapt them creatively to make them relevant for the study abroad audience.Work closely with editors, designers, and the production team to ensure content is visually engaging and aligned with the brand voice.Maintain a consistent publishing rhythm by planning and managing content calendars across platforms.Monitor performance metrics such as views, engagement, shares, and audience growth, and use these insights to refine future content.Continuously experiment with formats, storytelling styles, and creative hooks to improve reach and engagement.Play an active role in growing Leap’s social media channels by creating content that students find useful, relatable, and shareable.What We’re Looking For2–5 years of experience in digital content creation, either in a professional role or through significant personal projects.Proven experience building or growing a social media channel or handle (personal or brand) with consistent posting and measurable growth.Hands-on experience writing scripts and appearing on camera for published short-form video content.Strong understanding of how social media platforms work - especially what drives discoverability, engagement, and retention.Excellent storytelling and communication skills, with the ability to simplify ideas into engaging content.A creator mindset -someone who constantly experiments with new formats, ideas, and approaches to see what resonates with the audience.A visible portfolio, social handle, or body of work that clearly demonstrates creativity, consistency, and engagement.Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.There is minimal management and extreme autonomy.If the above defines you, you will fit in snugly.What is Leap?Leap is a global student mobility platform that empowers students’ aspirations for a global career and educationWe have built this and this and thisWe work at the exciting intersection of fintech & edtechAnd we love that we succeed as a business while powering the dreams of talented students!How far along are we?We are the leaders in our space by a mile!We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!Read the latest fundraise news hereWho are we as people?We have a lean, rockstar team.We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.We hire slowly and deliberatelyYou can meet our founders here -> Arnav Kumar and Vaibhav SinghArnav tweets hereWhat will you be doing?We are now building our leadership team and would love to engageThis is a great time to join the rocketship and participate in the upside -Broadly,You will be solving complex branding problemsWith massive upside if you solve themIn a super fast paced environment that will challenge youWith enough resources to be audaciousAnd mentorship from an experienced founding teamYour move :)Having a busy week? - Simply apply hereWant to skip the queue? - Take out a few mins and write a standout email to us at
Job Title
Content Strategist/Creator