About Keffy PharmaKeffy Pharma is the prescription arm of Keffy, a forward-thinking healthcare brand committed to building innovative, trusted, and outcome-driven solutions in the Indian pharmaceutical space. Our portfolio currently focuses on pain management, supplements, and women’s health, with plans to expand across key therapeutic categories.We are looking for an entrepreneurial and execution-focused Vice President – Sales (West) to lead our next phase of expansion across Maharashtra and Gujarat. This is a high-ownership leadership role for someone who can help us build the business from the ground up, starting with stabilising operations in Pune and then scaling a structured sales organisation across the rest of Maharashtra and Gujarat over the next 18 months.The ideal candidate will have strong experience leading large pharma sales teams in a top 50 pharmaceutical company, with deep exposure to Gynaecology and Orthopaedic segments, and a proven track record of managing a meaningful regional business with strong commercial discipline.Key ResponsibilitiesLead the overall sales strategy and execution for Maharashtra and GujaratStabilise the existing business in Pune/PCMC and create a strong base for regional expansionBuild and scale the sales organisation across the West region in a phased and disciplined mannerRecruit, mentor, and lead a high-performance field structure comprising: Zonal Managers, Regional Sales Managers, Area Business Managers, Territory Sales ExecutivesDrive expansion across the rest of Maharashtra and Gujarat within the next 18 monthsSet clear sales, productivity, coverage, and collection metrics for each level of the organisationBring strong structure and discipline to the business, including: Tour plan planning and review, Reporting systems, Daily/weekly review mechanisms, Target setting and tracking, Productivity monitoring, Stockist and doctor coverage planningMake senior consultant calls and help unlock high-potential accounts, institutions, and key prescribersBuild strong relationships across the ecosystem, including: Key doctors and consultants, Hospitals and clinics, Stockists and distributors, Channel partners across Maharashtra and GujaratEnsure smooth coordination between sales, distribution, collections, and operationsMonitor market execution closely and remain field-oriented, not just desk-ledHelp create a motivated, accountable, and winning culture across the teamSupport the company in organisation design, expansion planning, and leadership hiringWork closely with management on business planning, budgeting, territory allocation, and growth strategyManage regional sales operations with strong commercial discipline and execution rigourTake ownership of monthly business performance, including P&L responsibility in the range of ₹2–5 Cr per month, depending on scale and stage of growthCandidate Profile15+ years of pharmaceutical sales experience, with significant leadership experience across Maharashtra and GujaratStrong preference for candidates who have handled the full Maharashtra + Gujarat business for a top 50 pharma companyProven experience in Gynaecology and Orthopaedic specialitiesDemonstrated success in building, scaling, and managing large field teams across multiple layers of managementExperience managing meaningful regional business volumes and monthly P&L responsibility of ₹2–5 CrStrong network across: Doctors and KOLs, Hospitals and clinics, Stockists and distributors, Sales talent in Maharashtra and GujaratStrong field leadership with the ability to command respect and drive execution on groundExcellent communication skills and high professional maturityExtremely professional in: Internal communication, Email management, Follow-up discipline, Cross-functional coordinationStrong in: Reporting systems, Tour plan discipline, Team reviews, Operational follow-up, Execution managementSelf-starter with an entrepreneurial mindset and high ownershipAble to build systems and structure from scratch, not just manage an already mature organisationStrong people leader who can motivate teams, build confidence, and maintain accountabilityComfortable with regular travel across Maharashtra and GujaratBased in Pune preferred, though Mumbai may also be consideredWhat We OfferOpportunity to lead and build a high-potential pharma business across one of India’s most important regionsA leadership role with high visibility, autonomy, and strategic importanceChance to build a regional organisation from the ground up and shape the company’s go-to-market modelCompetitive fixed compensation with performance-linked upsideLong-term growth opportunity within an ambitious and expanding healthcare platformRespectful, entrepreneurial, and performance-oriented work cultureTo apply, please email your updated CV to with the subject line:“Application – VP Sales (West)”Join Keffy Pharma and play a defining role in building a strong prescription business across Maharashtra and Gujarat.
Job Title
Vice President - Sales (West)