Job Title

We have exciting opportunities for the role of Digital Branding ManagerLocation: Mumbai - AndheriInterested candidate can share resume on with Digital Branding Manager subject line and share below details.Current SalaryExpectationNotice PeriodEducation (Full Time / part Time)Digital & Performance Marketing Take ownership for planning, setup and execution of influencer, digital partnership and digital branding campaignsLead influencer marketing campaigns end to end with performance and branding KPIs Drive paid marketing across display, social, and programmatic channels for multiple products and drive performanceLead execution of campaigns across channels for Google - Display/ YouTube/ Discovery, Facebook, Instagram and other social channels to meet key performance metricsDigital Brand MarketingExplore new channels for paid branding & acquisition to increase traffic and leadsPlan and execute integrated brand campaigns (Video and Digital) Oversee video content production and ensure consistent brand messaging Collaborate with agencies and internal teams to maintain brand integrityIdentify market trends and gather insights to utilise for manoeuvring the campaigns and driving performanceWork on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)Align with internal stakeholders on cross-functional key projects requiring acquisition marketing effortsDrive business impact with understanding of ROI delivered through the respective campaigns managedAffiliate & Partnership Marketing Explore and manage digital vendor partnerships for multiple products and drive the required goalsBuild and scale affiliate programs with a performance-led approachMonitor and optimize affiliate and partner performanceAnalytics & Optimization Work on daily, weekly & monthly measurement and reporting for the performance metrics related to all the campaigns mentioned aboveUse data-driven insights to optimize spend and improve ROIReport on marketing effectiveness and iterate strategies accordinglyBenchmark funnel metrics, user journeys, and creatives against competitorsAlign with internal stakeholders on cross-functional key projects requiring acquisition marketing effortsDrive business impact with understanding of ROI delivered through the respective campaigns managedSkills:Min 4-5+ years of performance/digital marketing experience, including expertise on Google Ads, Facebook, Instagram and YouTube MarketingExcellent communication (verbal and written) skills for managing digital partnership and influencer campaigns efficientlyBachelor's /master's degree in engineering or business administration with a consistent track record in quantitative fieldA start-up mentality with a bias to action and the ability to flex in a fast-paced environmentProven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agenciesStrong excel skills and data-driven thinking for driving business linked campaignsRegards,Saba