Job Title

Role: SEO SpecialistLocation: Marol AndheriReport to: D2C HeadWorking days: Mon to Sat (6 full days)Timings: 10 am to 7 pmPosition Overview:Soulflower is seeking a skilled and detail-oriented SEO Specialist to take ownership of the company’s SEO strategy and execute it effectively across platforms like Google, Amazon, YouTube, and others. This role focuses on implementing and refining strategies that align with Soulflower's brand goals to increase organic visibility, drive traffic, and enhance conversions.Key Responsibilities:SEO Strategy Execution:Work on the implementation of Soulflower’s company-wide SEO strategy to achieve business objectives.Execute the SEO roadmap for key platforms, including Google, Amazon, and YouTube.Platform-Specific Optimization:Optimize website content, product listings, and videos for improved search engine rankings and discoverability.Enhance Amazon product listings using advanced SEO techniques, including backend keywords, A+ content, and brand storefront optimizations.Manage YouTube SEO, ensuring videos are optimized with keyword-rich titles, descriptions, and tags.Technical SEO Implementation:Perform regular website audits to identify and address technical issues such as crawl errors, broken links, and page speed improvements.Ensure adherence to best practices for mobile-first indexing, Core Web Vitals, and structured data implementation.Content Optimization:Collaborate with the content team to ensure SEO best practices are integrated into all website and video content.Review and optimize blog posts, landing pages, and product descriptions to align with targeted keywords and user intent.Performance Tracking & Reporting:Monitor key SEO performance metrics such as traffic, rankings, CTR, and conversions.Use tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to track progress and generate actionable insights.Competitive Analysis & Adaptation:Keep an eye on competitor strategies and emerging trends in the SEO landscape.Suggest updates to the SEO execution plan based on algorithm changes and industry developments.Collaboration:Work with cross-functional teams, including developers, content creators, and performance marketers, to implement SEO initiatives seamlessly.Support the broader digital marketing efforts by aligning SEO activities with overall marketing goals.Qualifications:Proven 4 years experience in SEO execution for Google, Amazon, and YouTube.Hands-on expertise with tools like SEMrush, Ahrefs, Moz, and Google Analytics.In-depth knowledge of on-page, off-page, and technical SEO best practices.Experience with e-commerce SEO, particularly for platforms like Amazon and Shopify.Strong problem-solving and analytical skills.Excellent organizational skills and attention to detail.Preferred Qualifications:Basic knowledge of HTML, CSS, and JavaScript.Familiarity with schema markup and Core Web Vitals optimization.Prior experience working with D2C or clean beauty brands.About Soulflower:As a D2C Business we have grown for the past 2 decades, understanding the India consumer & offering them solutions.We are in a HYPER GROWTH BUSINESS CYCLE and are inviting TOP TALENT with Growth Mindset to be part of our journey to creating history in the world of skin and haircare.Soulflower is headquartered in Mumbai, Soulflower is a Farm2Face Brand, specializing in high efficacy, preservative-free, cruelty-free, aromatherapy, natural (ECO-CERT & ESG certified) face, skin, and hair care products.In our mission to bring to you natural and potent ingredients in their purest form, our Farm to Face initiative came into existence; products sourced, harvested and delivered from a sustainable farm, straight to your skin and hair, without any chemicals or preservatives!This Vintage brand continues to serve over 3 Million direct customers & 100 plus corporates and growing.Website: Bestseller Brand in Skin Glow and hair Growth on Amazon, Blinkit, Instamart, Tira, Flipkart, Nykaa, Tira, etc currently available across India, USA, Singapore, UAE, Japan & UK. Retail Presence across India in Shoppers Stop, Lifestyle, Noble Chemist, Reliance Retail, Lulu, Apollo Pharmacy, Wellness Forever, Metro Cash & Carry, etc.