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Job Title: Business Development Manager – Programmatic & Performance MarketingLocation: GurgaonDepartment: Sales & Business DevelopmentReporting To: Sales HeadExperience: 2–4 yearsEmployment Type: Full-timeAbout the RoleWe are seeking a dynamic and result-driven Business Development Manager to spearhead our Programmatic and Performance Marketing sales efforts. The ideal candidate will have a strong understanding of the digital advertising ecosystem, especially programmatic media buying, audience targeting, and performance-driven outcomes. You’ll be responsible for identifying new business opportunities, nurturing client relationships, and driving revenue growth by offering tailored media solutions that align with client KPIs.Key ResponsibilitiesBusiness Development & SalesProspect, pitch, and close new advertisers and agencies for programmatic and performance marketing campaigns.Build a strong pipeline across verticals such as gaming, fintech, ecommerce, edtech, D2C, and more.Create customized media proposals based on client objectives (e.g., CPI, CPA, ROAS, CPM, CPC).Client & Partner ManagementDevelop and maintain strong relationships with key stakeholders at agencies, trading desks, DSPs, and direct advertisers.Provide consultative support, insights, and campaign strategies to clients to ensure performance goals are met.Strategic CollaborationWork closely with internal teams – media planners, account managers, ad operations, and creative – to deliver high-performing campaigns.Campaign & Revenue OwnershipOwn revenue targets and ensure monthly/quarterly goals are achieved.Monitor campaign pacing and optimize delivery where needed in coordination with ad operations.Market & Product IntelligenceStay updated with industry trends, tech developments (DMPs, CDPs, DSPs), ad fraud detection, privacy regulations, and media buying techniques.Gather market intelligence to recommend new product offerings and pricing models.Requirements4–8 years of proven experience in digital ad sales, with a focus on programmatic and performance media.Strong understanding of DSPs, SSPs, ad exchanges, and attribution models.Experience working with DV360, The Trade Desk, Xandr, or similar platforms.Knowledge of performance KPIs (CPI, CPA, ROAS) and campaign optimisation strategies.Strong existing relationships with digital agencies, affiliate networks, or direct clients.Excellent communication, negotiation, and presentation skills.Self-starter with the ability to work in a fast-paced, entrepreneurial environment.Preferred QualificationsBachelor’s or Master’s degree in Marketing, Business, or related field.Experience with international markets (e.g., SEA, MENA, North America) is a plus.Familiarity with mobile attribution platforms like AppsFlyer, Adjust, Branch, etc.Why Join Us?Be part of a fast-growing, innovation-led digital marketing company.Work with a diverse portfolio of global brands and disruptive startups.Competitive compensation, performance incentives, and growth opportunities.Collaborative, creative, and high-performance culture.