Job Title

Location: Marol AndheriReport to: Revenue HeadWorking days: Mon to Sat (6 full days)Timings: 10 am to 7 pmRole Overview:Soulflower | Meta-first | Growth + Profit FocusWe’re hiring a hands-on performance marketer who can run Meta + Google end-to-end solo, think in data, and keep clean, on-demand reporting.Key Responsibilities:Must-have (Non-negotiable)Managed minimum ₹60 Lakhs/month spend on Meta Ads (hands-on, not just coordination)Strong performance ownership across ROAS, CAC/CPA, CTR, CPC, CVR, frequencyStrong analytics skills: GA4 + Sheets/Excel (can diagnose “why” and fix it)Highly organized: naming hygiene, UTMs, testing log, reporting disciplineCan operate independently with speed + accountabilityWhat you’ll doBuild and optimize campaigns on Meta (primary) + Google AdsSet up structures: audiences, budgets, bidding, placements, creatives, UTMsRun A/B tests (creative, targeting, formats, offers) and scale winnersMaintain daily dashboard + weekly/monthly reports with clear insights + next actionsToolsMeta Ads Manager, Google Ads, GA4, Looker Studio/Sheets (tracking basics)Budget Management:Manage budgets efficiently across different platforms to ensure maximum ROI.Reallocate budget based on campaign performance and business needs.Collaboration & Communication:Work closely with the creative and content teams to develop high-converting ad creatives and copy.Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.Maintain effective communication with external agencies or platforms when required.Key Requirements:Education: Bachelor's degree in Marketing, Business, or a related field.Experience:4+ years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.Proven track record of managing and optimizing ad spend across multiple channels.Technical Skills:Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.Strong understanding of paid media metrics, performance optimization, and budget management.Familiarity with Google Analytics, Excel, and performance reporting tools.Soft Skills:Strong analytical and problem-solving skills.Excellent attention to detail and the ability to work in a fast-paced environment.Strong communication skills, both written and verbal.Ability to work independently as well as part of a team.Key Performance Indicators (KPIs):Return on Ad Spend (ROAS)Cost Per Click (CPC) and Click-Through Rate (CTR)Customer Acquisition Cost (CAC)Conversion RateBudget adherence and allocation efficiency