Please Read the Job Description before applyingAbout Social TribeSocial Tribe is a performance marketing agency focused on driving measurable growth for D2C, SaaS, and ecommerce brands. We do not optimize for aesthetics alone. We optimize for conversions, CAC reduction, and scalable creative systems. Creative is the growth lever, not decoration.We are looking for a Senior Graphic Designer and Video Editor who understands performance creative, can produce at scale using AI tools, and knows how to build ads that convert.Core ResponsibilityYour primary job is to produce high-converting ad creatives at volume across Meta, Google, TikTok, and YouTube. This includes static ads, carousel ads, and video ads. Speed, iteration, and performance matter more than artistic perfection.What You Will DoPerformance Creative Production• Design static ads and carousel ads optimized for paid social performance• Create high converting video ads for Meta, TikTok, YouTube, and other platforms• Convert raw footage, UGC, and brand assets into conversion focused video ads• Design creatives aligned with direct response principles, not generic brandingAI Powered Creative Production• Use AI tools to generate static ad variations in bulk• Use AI tools to generate video ads, hooks, scenes, voiceovers, and variations• Rapidly produce multiple creative iterations to enable testing at scale• Stay current with the latest AI creative tools and integrate them into workflowExamples include tools like:MidjourneyChatGPTVEOKlingRunwayCapCut AIAdobe FireflyAfter Effects AI featuresPhotoshop AICanva AIElevenLabsHeyGenAny other tools that increase creative output and speedCreative Strategy Execution• Translate marketing briefs into conversion focused creatives• Understand customer psychology, pain points, and buying triggers• Create multiple creative angles and variations for testing• Collaborate with media buyers and copywriters to improve performanceScaling Creative Output• Build systems to produce creatives efficiently and consistently• Create reusable templates and scalable workflows• Produce large volumes of creatives without compromising qualityRequired ExperienceMinimum 5plus years of experience in graphic design and video editingMust have worked with:• D2C brands• SaaS companies• Ecommerce companiesMust have direct experience creating:• Meta ads• TikTok ads• YouTube ads• Google display creativesMust have strong portfolio showing performance ad creatives, not just branding workRequired SkillsTechnical Skills• Adobe Photoshop• Adobe After Effects• Adobe Premiere Pro• Illustrator• CapCut or equivalent video toolsAI Skills• Strong working knowledge of modern AI creative tools• Ability to generate creative variations at scale using AI• Ability to integrate AI into production workflowsPerformance Skills• Understand what makes an ad convert• Strong grasp of hooks, scroll stopping visuals, and retention techniques• Ability to design for CTR, CVR, and performance metricsExecution Skills• Fast turnaround time• Ability to produce high volume creatives consistently• Attention to detailWhat We Do Not Want• Designers focused only on aesthetics• Slow designers who cannot produce volume• Designers who do not understand paid ads• Designers unfamiliar with AI toolsWhat Success Looks Like• Consistent production of high converting ad creatives• Ability to produce creatives at scale• Measurable improvement in ad performance• Faster creative testing cyclesCompensation is fixed at 6 LPA and Rs 60,000 bonus at the end of the year. The entire amount will be recieved in hand.
Job Title
Senior Graphic Designer and Video Editor(D2C Focussed)