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Job Description: Data-to-Creative1. Collective Planning ExpertiseOur planning unit operates at the intersection of cultural storytelling and high-velocity execution. We are a /"Almost Full-Spectrum/" team that moves from Ideas to Content Execution seamlessly.The Creative Edge: We are good at articulating communication approaches and distilling complex brand challenges into sharp narratives.The Packaging Edge: We possess a decent level of craft in visual storytelling, ensuring our strategies are as beautiful as they are brilliant.The Content Edge: Collectively, we are decent at defining content pillars and driving execution that disrupts the digital noise.But also, we are lean. And we need more muscle mass (pun-intended).2. The Client Need: Strategic Rigor & QOPsAs our portfolio grows, our clients (including high-decibel brands like Royal Enfield, and new pitches) require more than just /"good ideas/"—they require evidence-based strategy.The Data Demand: We need to move beyond basic social media reporting. The requirement is for Quarterly Social Media Data Presentations that don't just show numbers, but tell a story of consumer behaviour x brand journey x troubleshooting on time.Quarterly Operations Plans (QOPs): Our clients need roadmap-level planning that uses historical data to predict future trends, ensuring our creative output is always optimized for ROI (every idea must start answering business needs).3. The Need for a New Person: The /"Data-to-Springboard/" SpecialistWe are looking for a hybrid thinker who can sit between a spreadsheet and a mood board. This person will be responsible for turning Cold Data into Hot Insights.Key Skill Sets:Data Synthesis: The ability to look at social analytics (go beyond engagement, sentiment, reach; talk conversation volume, audience delta on social, non-linear digital journeys, etc.) and market research to identify the /"Unfair Advantage/" for a brand.Creative Springboarding: You don't just report data; you translate it into a Creative Brief. You can tell a Creative Director why a specific aesthetic or hook will work based on audience data.Performance Storytelling: Proficient in using tools (Rival IQ Meltwater, Talkwalker, etc.) to build a narrative that justifies our creative leaps to the client.Strategic Logic: You provide the /"math/" that supports our /"magic./" You are the guardian of the /"Rationale/" in every pitch.