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Job Title: Performance Marketing / Digital Marketing Specialist Employment Type: Full-Time Mohali (On-site) Shift: Day Shift Experience Required: Minimum 45 Years Salary Range: Good Hike Notice Period: Immediate Joiners Preferred About the RoleWe are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:Healthcare Support ServicesRemote Staffing / Dedicated Remote ProfessionalsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO & Digital Marketing ServicesDigital Content CreationBonus (Preferred): Recruitment & Staffing If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable. Core Lead-Generation Responsibilities Multi-Vertical Lead Generation MandatoryProven expertise generating high-quality leads for:Healthcare Support ServicesRemote Staffing / Virtual AssistantsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO, Digital Marketing & Creative ServicesDigital Content Creation(Preferred) Recruitment & Staffing Paid Campaign ManagementGoogle Ads (Mandatory)Search, Display, Discovery & VideoRemarketing / RetargetingCustom Intent & In-Market TargetingSmart Bidding StrategiesConversion & Event TrackingMeta Ads (Facebook / Instagram)Lead Gen CampaignsRetargeting StacksLookalike & Interest Audience TestingDynamic Creative OptimizationLinkedIn Ads (Preferred)Lead Gen Ads & Messaging AdsInMail TargetingB2B Segmentation Marketplace Lead Acquisition Strongly MandatoryHands-on experience generating leads from:Upwork (bidding, proposal strategy, conversions)Fiverr (gig optimization & ranking)LinkedIn Sales Navigator (ICP targeting & outreach) Organic + Automation ChannelsSEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor AnalysisEmail Marketing & AutomationSegmentation, personalization & cold outreachDeliverability optimizationAutomated drip and nurture flowsRetargeting & conversion funnels Technical Skill RequirementsYou must be hands-on with:Advertising & AnalyticsGoogle Ads ManagerMeta Ads ManagerLinkedIn Campaign ManagerGA4Google Tag Manager (GTM)A/B Testing & CROConversion Tracking (pixel/events/server-side preferred)UTM StrategyLanding Page & Funnel OptimizationHigh-converting landing pagesHeatmapsSplit testingFunnel performance & attributionCRM & Automation ToolsHubSpot / Zoho / GoHighLevelMailchimp / SendGrid / ActiveCampaignInstantly / Lemlist / Apollo / SmartleadZapier / Make Key ResponsibilitiesPlan, execute & scale paid campaigns across Google, Meta & LinkedInGenerate qualified leads across multiple business verticalsBuild high-conversion landing pages & funnelsExecute full SEO roadmapDesign & optimize automated email sequencesMonitor CPL, CPA, ROAS, CAC, LTV & Conversion RateMaintain consistency & predictability in lead flowCompetitor & keyword intelligence reportingDeliver weekly & monthly performance reportsCollaborate with internal teams on lead targets & pipeline growth Required Skills & CompetenciesMinimum 45 years in performance marketing & digital lead generationProven experience targeting US/UK/Australia/NZ/Dubai marketsStrong portfolio of Google & Meta campaignsMandatory experience with Upwork, Fiverr & Sales NavigatorExcellent written & verbal communication in EnglishStrong analytical & data-driven decision-making capabilitiesDeep understanding of cold email KPIs & deliverability metricsAbility to work independently on night shiftMust have a reliable WFH setupLink given apply now - Experience 4 - 5 Years No. of Openings 50 Education Graduate (Certificate/Diploma/Others) Role Digital Marketing Specialist Industry Type Media / Entertainment / Broadcasting Gender ( Male / Female ) Job Country India Type of Job Full Time Work Location Type Work from Office Face interview location TDI TAJ PLAZA, SCO 522, Sector 117, Sahibzada Ajit Singh Nagar,Punjab