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Job Description: Sr. GM – Franchisee Operated Business ProgramRole OverviewHomeLane is scaling its FOFO (Franchise-Owned, Franchise-Operated) business as a core growth engine. The Sr. General Manager – FOFO Program will lead the end-to-end FOFO operating model, with a clear mandate to strengthen governance, eliminate structural leakages, and build a scalable, high-performance franchise ecosystem.This role will act as the single-point leader for all FOFO program charters, working closely with cross-functional teams to drive consistency, productivity, and customer experience across the FOFO network.Key ResponsibilitiesOwn and evolve the FOFO operating framework, ensuring clarity of roles, controls, and execution discipline across franchiseesLead initiatives to identify and plug leakages across the FOFO lifecycle—from lead handling and sales to delivery and post-handoverDrive revenue productivity and conversion effectiveness across FOFO studios through process simplification and enablementOwn Lead acquisition for FOFO business across offline and online channels. Build strong franchisee governance and engagement mechanisms, including performance tracking, reviews, and tiering frameworksLead training, capability building, and enablement programs for dealers, designers, and sales teams in partnership with internal academiesStrengthen customer experience and service consistency across FOFO, in collaboration with CARE, Supply Chain, and Product teamsAct as the central coordination point across Category, Marketing, Retail, Tech, and Operations for all FOFO-related initiativesBuild and mentor a high-performing FOFO program team with clear ownership and accountability