Job Title: Senior General Manager – Growth (Franchise Expansion)Location: Bengaluru Department: Growth / Expansion Reports To: Growth Head Role OverviewThe Senior General Manager – Growth will be responsible for driving the franchise expansion strategy and studio network growth for the brands HomeLane and Design Cafe. The role involves identifying, evaluating, and onboarding franchise partners, building a strong pipeline of entrepreneurs, and ensuring systematic expansion across key markets.This role will also lead and manage the Growth / Business Development team, ensuring effective execution of expansion targets, partner acquisition, and market development.The position requires a strategic leader with strong business development, partner acquisition, negotiation, and team management capabilities.Key Responsibilities1. Franchise Expansion & Network GrowthDrive franchise expansion strategy for HomeLane & Design Cafe across identified cities and markets.Identify high-potential entrepreneurs, investors, and partners for franchise opportunities.Build and maintain a strong pipeline of franchise prospects.Lead the complete franchise lifecycle from lead generation to deal closure and onboarding.Ensure achievement of monthly, quarterly, and annual expansion targets.Evaluate potential partners on financial capability, business experience, and strategic fit.2. Team Leadership & Performance ManagementLead, mentor, and manage the Growth / Business Development team.Set team KPIs, targets, and performance metrics.Conduct regular reviews to ensure pipeline progress and deal closures.Build a high-performing team focused on structured expansion and partner acquisition.Develop training and coaching frameworks for team members.3. Strategic Market DevelopmentIdentify new markets, cities, and clusters for expansion based on market potential.Conduct market mapping and competitor analysis for the interior design and home solutions industry.Develop expansion plans aligned with company growth objectives.Collaborate with internal teams for location feasibility and studio planning.4. Franchise Partner AcquisitionEngage with potential partners through events, referrals, networks, and strategic outreach.Conduct business presentations and opportunity discussions with prospects.Explain the FOCO (Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) model and business economics.Lead commercial discussions, negotiations, and agreement closures.5. Cross Functional CoordinationCoordinate with legal, finance, operations, and brand teams to finalize franchise agreements.Ensure seamless partner onboarding and studio launch planning.Work closely with the studio operations team to ensure readiness and brand compliance.6. Pipeline Management & ReportingMaintain structured CRM and expansion pipeline data.Prepare growth dashboards, forecasts, and expansion reports.Track lead sources, conversion ratios, and expansion metrics.Provide periodic updates to leadership on expansion progress.Key Performance Indicators (KPIs)Number of franchise partners onboardedStudio expansion growthLead to closure conversion ratioMarket penetration in target citiesTeam productivity and pipeline managementRevenue potential generated through franchise networkRequired QualificationsMBA / Post Graduate in Business, Marketing, or Entrepreneurship preferred10–15+ years of experience in Business Development, Expansion, or Franchise GrowthExperience in franchise models, retail expansion, or interior/home improvement industry preferred.Required Skills & CompetenciesLeadership & Strategic SkillsStrong team leadership and people managementStrategic thinking and market expansion planningBusiness DevelopmentExpertise in franchise development and partner acquisitionStrong negotiation and deal closing capabilitiesRelationship ManagementAbility to build relationships with entrepreneurs, investors, and business ownersAnalytical SkillsUnderstanding of business financials, ROI models, and franchise economicsCommunicationExcellent presentation, persuasion, and stakeholder management skillsPreferred BackgroundCandidates with experience in industries such as:Interior design / Home improvementRetail franchise expansionReal estate or network expansion businessesStartup growth / marketplace expansion
Job Title
Senior General Manager – Growth (Franchise Expansion)