Job Title

Job Description Position: Manager -New Product Development Business: Gresbond-Tile Adhesive Location: Head Office Reporting To: Head – Gresbond Role Objective To lead end-to-end New Product Development for Tile Adhesives, from concept and formulation to plant trials, commercialization, and market launch. Key Responsibilities 1. Product Strategy & Innovation Identify market gaps and emerging trends within tile adhesive. Develop new product concepts aligned with market demand. Drive formulation innovation in coordination with R&D and technical teams. Benchmark products against competitors for product range gaps, and improvement 2. Formulation Development & Trials Lead lab-scale formulation development and performance validation in coordination with R&D. Conduct product testing and support production quantities in lines with market demand. Ensure compliance with IS standards and quality benchmarks. 3. Commercialization & Launch Readiness Collaborate with Sales & Marketing for product positioning and launch strategy. Ensure SKU creation, packaging development, and labelling compliance. Monitor post-launch performance and customer feedback for improvement. 4. Product Lifecycle & Business Enablement Develop and manage product roadmap aligned with long-term business growth objectives. Drive BOM finalization, cost modelling, and value engineering to enhance margin delivery. Lead cross-functional coordination across R&D, supply chain, procurement, and branding teams. Support GTM execution through structured sales enablement, product manuals and training initiatives. Qualifications & Experience Any Engineering Graduate (Preferably chemical engineering 8+ years of experience in tile adhesives, cement-based products, or construction chemicals (of which a major tenure must be in New Product Development) Strong formulation and plant-scale-up experience Knowledge of IS standards and quality testing protocols