Job Title

Role OverviewThe Agency Manager – Digital will own revenue generation from agencies beyond the Top 8 networks, with a primary focus on:- Onboarding new mid-sized and emerging agencies- Activating dormant agency relationships- Driving structured, recurring display revenue- Building scalable digital partnershipsThis is a new revenue creation role, not an account maintenance role.The person will carry independent revenue targets and will be responsible for building a predictable and systematic inflow of digital business.Core MandateBuild a strong, structured revenue pipeline from:- Mid-sized independent agencies- Boutique and specialist digital agencies- Regional agencies- Performance-focused agencies looking to scale into premium displayKey Responsibilities1. Agency Onboarding & Expansion- Identify and map 30–40 mid and long-tail agencies.- Onboard a minimum of 20+ active revenue-generating agencies in the first year.- Build structured engagement plans for each agency.- Convert transactional buyers into annual or quarterly committed partners.2. Revenue Ownership (Display Heavy Focus)- Own and deliver independent digital revenue targets.- Drive display monetisation across premium inventory.- Increase share of wallet from activated agencies.- Create recurring monthly revenue streams instead of campaign-based sporadic inflow.- Strong coordination with the direct sales team3. Structured Partnership Building- Build rate alignment, incentive slabs and structured deal frameworks.- Introduce agencies to bundled display + audience targeting solutions.- Create quarterly review mechanisms and pipeline visibility.4. Pipeline & Performance Management- Maintain strong forecasting discipline.- Track:- Active vs inactive agencies- Revenue per agency- Repeat ratio- Collection cycles- Ensure healthy yield and margin adherence.5. Key Performance Indicators- Number of new agencies onboarded- Active billing agencies (monthly)- Display revenue from mid/long-tail agencies- Repeat business ratio- Quarterly revenue predictability- Incremental revenue vs dormant base- Slab achievement & payout efficiencyIdeal Candidate ProfileExperience- 6–10 years in digital ad sales.- Experience working at a digital publisher, ad network, or large digital platform.- Proven track record of driving revenue from:- Mid-sized agencies- Independent agencies- Long-tail agency ecosystem- Must have independently closed digital display deals.Skills & Competencies- Strong hunting mindset.- Structured pipeline builder.- Deep understanding of:- Display formats- CPM models- Programmatic vs direct buying- Agency investment cycles- Strong negotiation skills with mid-sized decision makers.- Ability to create recurring revenue frameworks.- High ownership and target-driven approach