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Who Are We? At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfil our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients. Overview The Role We’re looking for a Creative Data Analyst to support the global creative-intelligence program for Mars (Pet & Snacking) as part of the Creative Engineering Workstream.You will work across creative asset libraries, media plans, brand-lift data, and platform analytics to identify what makes content perform—then package those findings into clear, repeatable guidance for markets, creatives, and strategists. This is a hybrid analytical and operational role: you’ll clean and merge datasets, code creative attributes, test and scale statistical models, and assist with making dashboards, cheat-sheets and playbooks that help 70+ markets improve asset effectiveness. Why This Role Matters You will be building the intelligence layer that enables Mars to design smarter, faster, more effective creative—not just in one market, but globally.Instead of analysing “one campaign at a time,” you will help build a scalable system that is continuously learning from thousands of assets over hundreds of campaigns. Creative Engineering Workstream You will join a dedicated workstream that combines data engineering, creative scoring, media performance, and brand-lift modelling into a single intelligence layer. This workstream powers use cases such as: Identifying creative elements that correlate with lift in penetration, sales, and brand metricsStandardising creative taxonomies and metadata ingestionAutomating mid-flight insights for media and creative teamsReducing manual post-campaign analysis for 70+ marketsBuilding “what good looks like” frameworks for future asset development Creative Data Structuring Assign and validate creative attributes across large asset libraries (via Python/SQL + computer-vision tools)Maintain consistency in metadata, taxonomies, and tagging across markets and formatsThis role is critical to operationalizing creative intelligence at scale, ensuring flawless execution across datasets and platformsSupport ingestion of new datasets from partners (CreativeX, VidMob, Kantar, RealEyes, etc.)Own the end-to-end process of data structuring, tagging, and ingestion for global creative datasets Insights & Analysis Analyse media & creative performance to spot patterns (platform × format × objective × audience)Conduct descriptive + exploratory analysis to understand what drives uplift in key metricsThe backbone of our global analytics engine, driving consistency and automationRun hypothesis testing and build regression/forecasting models where relevantSupport mid-flight insight generation for high-priority campaigns Integration & Automation Combine creative, media, and brand-lift data using SQL/PythonBuild and maintain datasets powering dashboards and internal reporting viewsProvide reliable, high-quality outputs that enable local teams to focus on innovationIdentify manual tasks that can be automated (tagging, refreshes, ingestion checks) Output & Storytelling Turn analyses into 1-page outputs, benchmarks, “what good looks like” frameworks, and creative cheat-sheetsTranslate global learnings into actionable local strategies, ensuring cultural relevance and creative resonanceHelp to assist scaling learnings to new markets, brands, or platforms Qualifications What are we looking for? 2–4 years of analytical experience in marketing, advertising, or creative-effectiveness workStrong skills in Python and/or SQL for data manipulation and analysisFamiliarity with statistical testing and regression methodsExperience working with media or creative datasets (paid social, video, display, etc.)Ability to turn complex data into simple, structured insights for non-technical audiencesBonus: exposure to object-recognition tools (Gemini), CreativeX/VidMob, or brand-lift datasets Additional Information What Can You Expect from Us? A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;A broad role with plenty of learning and growth opportunities;Various training and development options;A competitive salary with excellent secondary benefits;A work environment where everyone feels heard, valued, and respected. Growth Path Creative Data Analyst → Senior Analyst → Insights Lead → Manager Creative Data & Insights (global ownership)