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Job Title: SEO Manager – BFSI Experience: 4–7 Years Industry: BFSI (Banking, Financial Services & Insurance)Job OverviewWe are looking for an experienced SEO Manager with strong exposure to the BFSI sector. The role requires deep understanding of YMYL content, Google E-E-A-T guidelines, compliance-driven SEO, and data-led growth strategies to drive high-quality organic traffic, leads, and visibility for financial products.Key ResponsibilitiesDevelop and execute SEO strategies specifically for BFSI products such as loans, credit cards, insurance, investments, fintech platforms, etc.Perform keyword research focused on high-intent, regulated financial keywords.Optimize on-page, off-page, and technical SEO ensuring adherence to BFSI compliance norms.Work closely with content, legal, and compliance teams to ensure SEO-friendly yet regulation-safe content.Manage YMYL & E-E-A-T compliance (author authority, trust signals, schema, content accuracy).Oversee content planning for blogs, landing pages, product pages, FAQs, and financial guides.Conduct SEO audits, competitor analysis, backlink audits, and site health checks.Lead link-building strategies with high-authority, finance-relevant domains.Track and report SEO performance using Google Analytics, Search Console, SEMrush/Ahrefs, etc.Improve conversion rates (CRO) from organic traffic.Stay updated with Google algorithm updates, especially those impacting finance and YMYL websites.Mentor junior SEO executives and coordinate with performance marketing teams.Required Skills & ExpertiseProven experience in BFSI SEO (mandatory).Strong knowledge of Google YMYL & E-E-A-T guidelines.Expertise in technical SEO (Core Web Vitals, schema, indexing, crawlability).Hands-on experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA4, GSC.Strong understanding of financial products & consumer search behavior.Experience working with compliance/legal constraints in content.Data-driven mindset with excellent analytical skills.Ability to handle high-competition keywords.Preferred QualificationsExperience working with banks, NBFCs, fintech startups, insurance companies, or BFSI agencies.Knowledge of RBI, SEBI, IRDAI content compliance norms.Exposure to lead-generation SEO for BFSI products.Basic understanding of paid marketing & CRO is a plus.Why Join UsWork on high-impact BFSI brandsOpportunity to lead and scale SEO at a strategic levelCollaborative, growth-focused work environment