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JD For Performance Ad SpecialistJob Title: Performance Ad Specialist Location: Pune, Maharashtra Department: Digital Marketing Job Type: Full-TimeAbout Edgelink Technology: Edgelink Technology Pvt. Ltd. is a leading digital marketing agency in Pune, specializing in local SEO, paid advertising, and creative solutions for businesses across various industries, including healthcare, automotive, hospitality, and education. We help our clients build and maintain their online presence, driving meaningful results through data-driven strategies. We are currently looking for a talented and results-oriented Performance Ad Manager to join our team and help our clients achieve their advertising goals.Job Summary:As a Performance Ad Specialist at Edgelink Technology, you will be responsible for planning, executing, and optimizing performance-based ad campaigns across multiple platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, and other channels. You will work closely with our clients to drive conversions, improve ROI, and meet key performance metrics. The ideal candidate will have a strong passion for data, advertising strategy, and performance optimization.Key Responsibilities:● Campaign Management:○ Design, manage, and execute data-driven ad campaigns across various platforms (Google Ads, Facebook Meta Ads, LinkedIn, etc.) to meet client objectives.○ Ensure campaigns are targeted effectively, delivering the right message to the right audience at the right time.○ Optimize ads, keywords, bidding strategies, and targeting to achieve KPIs such as CPC, CPA, CTR, and ROAS.● Data Analysis & Reporting:○ Monitor and analyze the performance of ad campaigns in real time, making adjustments to maximize results.○ Provide regular performance reports to clients, highlighting key metrics, insights, and recommendations for improvement.○ Use tools such as Google Analytics, Facebook Insights, and other analytics platforms to track ad performance and gather actionable data.● Budget & Cost Management:○ Manage and allocate advertising budgets effectively to ensure optimal spending across campaigns and platforms.○ Regularly adjust budgets, bids, and strategies to stay within client budgets while maximizing ad performance.● Audience Segmentation & Targeting:○ Create and refine audience segmentation strategies to ensure targeted ads reach the most relevant customers, driving engagement and conversions.○ Conduct A/B testing on ad creatives, landing pages, and targeting strategies to continually improve campaign outcomes.● Collaboration with Teams:○ Work closely with the creative team to develop compelling ad creatives, ensuring alignment with client objectives and brand guidelines.○ Collaborate with SEO and content teams to integrate paid strategies into broader marketing efforts.○ Communicate effectively with clients, providing clear explanations of ad performance and recommendations for improvement.Required Skills & Qualifications:● Proven experience as a Performance Ad Manager, Digital Advertising Specialist, or similar role.● Strong expertise in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.● Solid understanding of key performance metrics like CPC, CPA, CTR, and ROAS.● Ability to analyze data, generate insights, and optimize campaigns for better performance.● Proficiency with tools such as Google Ads Manager, Facebook Business Manager, Google Analytics, and SEMrush.● Strong attention to detail and problem-solving skills.● Ability to work collaboratively in a team environment and manage client relationships.● Familiarity with SEO and its role in paid media campaigns.● Excellent communication and presentation skills.Preferred Qualifications:● Google Ads, Facebook Blueprint, or other relevant advertising certifications.● Experience with programmatic advertising or native advertising.● Knowledge of marketing automation tools such as HubSpot or Marketo.● Experience with remarketing/retargeting strategies and techniques.Why Join Edgelink Technology?● Competitive salary and performance-based incentives● Opportunity to work with a dynamic and experienced team in a fast-growing digital marketing agency● Exposure to a wide range of industries and clients● Professional growth and learning opportunities with access to the latest advertising tools and platforms● Collaborative and innovative work cultureHow to Apply: Please submit your resume and cover letter to .Contact No. 9175282939