Job Title

We're looking for a sharp, ownership-driven PM to lead the web and growth charter. You'll be responsible for everything that affects how visitors experience — from landing pages and PDPs to checkout, post-purchase flows, and the experimentation engine that drives conversion improvement.You'll work at the intersection of performance marketing, design, engineering, and analytics — partnering closely with the CGO and channel owners to build a high-converting, data-informed digital experience.What You'll OwnWebsite & ConversionOwn the end-to-end web product roadmap — homepage, category pages, PDPs, cart, and checkoutDrive CVR improvements through structured A/B testing and multivariate experimentsIdentify and fix funnel drop-offs across devices using session analytics, heatmaps, and funnel dataCollaborate with the design team to build landing pages for performance campaigns (Meta, YouTube, GDN)Growth SystemsBuild and own the experimentation roadmap — hypothesis prioritization, test design, and velocity trackingPartner with CRM/retention on lifecycle touchpoints: post-purchase, review flows, upsell nudgesDefine and own web-side inputs to Quick Commerce and retail growth (e.g., store locator, hybrid journeys)Work with the analytics team to instrument events, validate tracking, and build growth dashboardsRetail & Point of SaleOwn the product surface connecting online and offline — store locator, walkin attribution, and click-to-store flowsDefine requirements for the in-store POS ecosystem: billing, inventory lookups, exchange/return processing, and customer identification at checkoutBuild omnichannel product journeys — buy online/pick up in store, online-assisted in-store purchase, and web-to-retail handoffsInstrument retail-side data capture (walkin counts, POS transaction metadata, staff conversion rates) to feed into the broader growth analytics stackIdentify and close gaps between online and offline customer experience — pricing consistency, campaign visibility, and loyalty program recognition in-storeWho You Are3–8 years of product management experience, with at least 2 years in D2C/e-commerce or growth productStrong command of web analytics — GA4, Mixpanel, Clevertap, or equivalentHands-on with A/B testing tools (VWO, Optimizely, or custom frameworks); you know how to design valid experimentsComfortable writing PRDs, user stories, and specs that engineers can ship without 3 rounds of clarificationData-first — you can pull and interpret SQL queries, work with analysts, and challenge numbers in reviewsStrong communicator; can align cross-functional stakeholders from engineering to marketing without escalating everythingBias for speed; you ship, measure, and iterate — not plan, overengineer, and presentMetrics You'll OwnWebsite CVR (session → order) across device types and traffic sourcesLanding page quality score for paid traffic campaign pagesCheckout drop-off rate — cart abandonment and checkout funnel healthExperiment velocity — tests shipped and concluded per quarterPOS transaction speed and staff adoption rate across retail storesWalkin-to-purchase attribution accuracy (online-assisted and direct)Post-purchase CSAT / NPS and review capture rateReturning visitor rate and repeat purchase (in partnership with CRM)