Job Description: Performance Marketing ManagerLocation: Gurgaon (In-office)Experience: 3–6 yearsReporting To: FounderAbout Style IslandStyle Island is a contemporary women’s western-wear brand created for the modern Indian woman. Built on decades of garment manufacturing expertise, the brand focuses on refined silhouettes, premium fabrics, and elevated everyday dressing.Available across leading online marketplaces, multi-brand boutiques, and its flagship retail store, Style Island is now entering a phase of rapid growth and is looking to strengthen its digital marketing capabilities.Role OverviewWe are looking for a Performance Marketing Manager who deeply understands paid digital channels and customer targeting for premium fashion.This role will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta, Google, and YouTube, with the goal of driving:Online salesQualified website trafficHigh-value customer acquisitionFootfall to Style Island’s retail storeThe ideal candidate understands how premium fashion customers behave online, and can translate brand positioning into effective performance campaigns.Key ResponsibilitiesPaid Media StrategyPlan and execute performance marketing campaigns across:Instagram & Facebook (Meta Ads)Google Ads (Search, Display, Shopping)YouTube AdsBuild channel strategies aligned with revenue targets and marketing calendarsAllocate budgets across platforms based on performance and ROIAudience Targeting & Customer AcquisitionIdentify and build high-quality audience segments for premium fashion buyersImplement advanced targeting strategies including:Interest and behaviour targetingLookalike audiencesRetargeting funnelsHigh-value customer acquisition campaignsContinuously test and refine targeting to improve CAC and ROASCampaign OptimizationMonitor campaign performance daily and optimize for:ROASCost per acquisitionConversion rateCustomer lifetime valueRun A/B tests across:CreativesCopyLanding pagesAudience segmentsCreative CollaborationWork closely with the content and design teams to develop high-performing ad creativesProvide insights on:Ad hooksMessagingVisual formats that convertData Analysis & ReportingTrack and analyze campaign performance across platformsMaintain dashboards for:CACROASCustomer acquisition trendsChannel contributionShare weekly performance insights and optimization plansRetail Footfall CampaignsDesign campaigns that drive store visits and brand discoveryUse geo-targeting and local campaigns to promote Style Island’s physical retail presenceKey Skills RequiredStrong hands-on experience with:Meta Ads ManagerGoogle AdsYouTube advertisingDeep understanding of:E-commerce conversion funnelsCustomer segmentationPerformance marketing analyticsAbility to interpret data and make strategic decisionsExperience working with fashion, lifestyle, or premium consumer brands preferredIdeal Candidate Profile3–6 years of experience in performance marketingPrior experience managing ₹30L+ monthly ad budgets preferredStrong analytical mindset with attention to detailUp-to-date with the latest digital marketing trends and platform updatesComfortable working in a fast-growing founder-led environmentWhy Join Style IslandOpportunity to build the performance marketing function for a fast-growing fashion brandDirect collaboration with the foundersCreative freedom to experiment with campaigns and scale customer acquisitionExposure to both e-commerce and retail growth strategies
Job Title
Performance Marketing Manager