Job Title

Position: SEO & AI Search Optimisation ManagerExperience: 5+ YearsLocation: ThaneWorking Mode: OnsiteEmployment: PermanentTime Zone: 2.00PM to 11.00PMAbout the CompanyWe are a dynamic company focused on driving innovation and excellence in the digital marketing space. Our mission is to empower businesses through effective SEO strategies and high-quality content creation, fostering a culture of collaboration and continuous improvement.About the RoleWe are looking for an experienced SEO Specialist who can drive organic growth through strong SEO strategy, high-quality content creation, and conversion-focused landing pages. The role requires hands-on expertise in on-page, off-page, and technical SEO, along with the ability to create content that ranks, engages, and converts.ResponsibilitiesSEO Strategy & Execution Define and lead the SEO/AEO strategy to maximize organic search and AI engine visibility across key markets.Conduct ongoing keyword, intent, and entity optimization to strengthen content relevance for both traditional search engines and AI-powered answer engines.Audit and optimize technical SEO foundations (site structure, schema markup, indexing, performance) to improve discoverability and ranking.Collaborate with content, product and development teams to ensure on-page SEO best practices and AEO-friendly content structures are implemented.Develop and implement comprehensive on-page and off-page SEO strategies.Optimize website content including title tags, meta descriptions, headers, internal linking, and image alt text.Build high-quality backlinks through outreach and link-building initiatives.Perform regular technical SEO audits to identify and fix crawl errors, site speed issues, indexing problems, and schema improvements.Work with vendors to ensure website maintenance.Stay updated with the latest SEO trends, algorithm changes, and best practices.Content Strategy & Writing Develop a content strategy aligned with SEO goals and user intent.Create detailed SEO-driven content outlines for blogs, landing pages, whitepapers, and guides.Collaborate with writers and editors to ensure content meets SEO and editorial standards.Ensure content aligns with brand tone, target audience, and business objectives.Landing Pages & CRO Design and build high-converting landing pages focused on lead generation and conversions.Optimize content for conversion rate optimization (CRO).Work closely with design and development teams to implement SEO-friendly layouts and structures.Analytics & Performance Tracking Track and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.Monitor rankings, traffic, engagement, and conversions.Prepare regular reports and insights to measure progress and optimize strategy.Cross-Functional Collaboration Work closely with developers and product teams to ensure SEO-friendly website architecture.Collaborate with marketing, design, and growth teams to align SEO and content efforts. Qualifications4–6 years of experience in SEO, preferably in B2B SaaS or Martech.Strong understanding of on-page, off-page, and technical SEO.Proven ability to write high-ranking, engaging SEO content.Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, etc.).Working knowledge of HTML/CSS, WordPress, and basic scripting languages (PHP, .aspx, .jsp preferred).Strong analytical skills with experience in SEO reporting and web analytics tools.Ability to work independently and manage multiple projects in a fast-paced environment.Excellent communication and collaboration skills.Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices and strive to create a workplace that reflects the diverse communities we serve.