Job Title

Role OverviewWe are looking for a Social Media Video Director who can conceptualise and execute high-impact, platform-native video content for digital-first brands. This role requires a strong understanding of storytelling, performance-driven content formats, internet culture, and rapid production cycles. The ideal candidate will be responsible for translating creative ideas into engaging visual narratives — across formats such as Reels, Shorts, YouTube videos, brand films, influencer content, and social campaigns. This role blends creative direction, on-ground shoot leadership, and content sensibility suited for fast-moving social ecosystems. Key Responsibilities 1. Creative Direction & Conceptualisation • Interpret creative briefs and collaborate with content strategists and writers to develop strong video narratives. • Ideate and shape platform-native storytelling formats that align with brand tone and audience behaviour. • Develop visual treatments, storytelling approaches, and execution styles for socialfirst campaigns. • Ensure content remains culturally relevant, engaging, and optimized for digital consumption. 2. Pre-Production Planning• Lead script breakdowns, shot planning, and visual referencing for shoots.• Work closely with Assistant Directors, Production Managers, DoPs, stylists, and art teams to align on execution. • Participate in casting decisions, location scouting, and creative approvals. • Define shooting styles — handheld, cinematic, documentary, performance-led, etc.3. On-Ground Shoot Execution • Direct talent, creators, and actors during shoots to achieve desired performances and pacing. • Lead on-set storytelling decisions, framing choices, and scene blocking.• Ensure efficient shoot execution within tight timelines and budget constraints.• Maintain energy, clarity, and creative focus across teams during high-volume shoot days.4. Post-Production & Content Finalisation• Collaborate with editors, motion designers, and sound teams to shape final outputs. • Guide edit pacing, transitions, storytelling structure, and visual continuity.• Review multiple cutdowns, versions, and adaptations for different platforms. • Ensure final content aligns with both creative vision and platform performance goals. 5. Trend Awareness & Innovation• Stay updated on social media trends, creator formats, viral storytelling techniques, and content aesthetics. • Bring new execution styles, transitions, and narrative structures into campaigns.• Experiment with emerging formats such as reactive content, POV storytelling, lo-fi formats, and real-time content. 6. Stakeholder & Client Collaboration• Present creative ideas and visual approaches to internal teams and clients. • Build trust with creators, influencers, and brand stakeholders. • Support business and account teams in creative pitches and campaign ideation. Key Skills & Competencies• Strong storytelling instincts and visual sensibility• Deep understanding of social media video formats and audience behaviour.• Ability to direct both scripted and unscripted content effectively. • Experience managing fast-paced shoot environments and multiple projects simultaneously. • Strong collaboration and leadership skills. • Ability to balance creative ambition with executional practicality. • Comfortable working with influencers, creators, and performance-driven content teams. Qualifications & Experience • Bachelor’s degree or diploma in Filmmaking, Media, Communication, or related field. • 4–8 years of experience directing digital content, branded films, or social media video campaigns. • Proven portfolio/showreel showcasing platform-native storytelling. • Experience working in creative agencies, production houses, or content studios is highly preferred.