Job Title

 Social Media & Digital Content Strategist (AI-Savvy)Location: Mumbai –Goregaon (Onsite)Experience: 1–4 YearsIndustry: Advertising / Digital Marketing AgencyJoining: Immediate / Early joiners preferredJob SummaryWe are looking for a Social Media & Digital Content Strategist who is highly creative, AI-savvy, and strong in copywriting, scripting, and storytelling. The ideal candidate should understand social media platforms deeply, leverage AI tools for content creation, and execute impactful organic and paid campaigns. Experience in an advertising or digital agency is mandatory.Key ResponsibilitiesSocial Media Strategy & ExecutionPlan and execute organic growth strategies for Instagram, YouTube, Facebook, LinkedIn & TwitterManage end-to-end social media calendars aligned with brand tone and business goalsOptimize content using trends, formats, hashtags, and platform best practicesContent Creation & CopywritingWrite engaging copies, captions, scripts, hooks, and storytelling contentConceptualize and execute reels, video ads, static creatives, and digital campaignsUse AI tools (ChatGPT, AI video tools, AI design/writing tools, etc.) to enhance productivity and creativityCommunity & Audience EngagementEngage with the audience via comments, DMs, and community interactionsBuild and nurture a strong online brand presenceCampaigns & Performance CoordinationCollaborate with performance marketing teams for paid campaignsAlign creatives, messaging, and copies for adsAssist in influencer outreach campaigns from ideation to executionAnalytics & InsightsTrack organic performance, engagement, reach, and audience growthUse insights to refine content and strategyClient & Team CoordinationHandle client communication for social and campaign-related workSupport creative pitches with strong concepts, trends, and insightsWork closely with design, video, and performance teamsRequired Skills & ExpertiseStrong copywriting, scriptwriting & storytelling skillsHands-on experience using AI tools for content, ideation, writing, and videoDeep understanding of social media algorithms & growth tacticsKnowledge of SEO, digital trends, and content optimizationExperience with Canva or similar design toolsExcellent research, coordination, and multitasking abilitiesAbility to write for different platforms, audiences, and tonesStrong communication and presentation skillsPreferred QualificationsBachelor’s degree in English, Journalism, Communications, Marketing, or related field1–3 years of experience as a Content Writer / Copywriter / Digital StrategistAdvertising or Digital Agency experience (Mandatory)Experience in paid campaigns, client coordination, and influencer marketing is a plusJob Types: Full-time, InternshipContract length: 3 monthsWork Location: In person