Job Title

We are Hiring | Associate Director – Strategy | MumbaiExperience Required: 3–5 years of experience in integrated media strategy, with strong exposure to digital, data-led planning, and omnichannel media ecosystems.Role Overview: This role will be responsible for driving integrated media and communication strategy for key business portfolios. The individual will work closely with cross-functional teams to deliver insight-led, data-driven strategies that enable effective consumer engagement and measurable business outcomes.Key Responsibilities:Lead integrated media planning and digital strategy across brands, aligning with business objectives and campaign goals.Develop strategic narratives around campaign performance, consumer insights, and evolving media landscapes.Support data-driven targeting and audience strategies using market insights and segmentation approaches.Assist in media mix planning, budget allocation, and identifying the most effective channels across target groups.Drive campaign performance tracking and optimisation, focusing on key metrics such as efficiency and effectiveness.Contribute to omnichannel planning across Digital, Social, TV, OOH, Print, Audio, and OTT platforms.Collaborate with internal teams, analytics partners, and media platforms to execute innovative and effective solutions.Stay updated on emerging media trends and bring new ideas to enhance planning approaches.Key Skills & Expertise:Strong understanding of integrated media strategy and planning fundamentals.Good grasp of digital media, performance marketing, and analytics.Ability to translate data and insights into actionable recommendations.Exposure to omnichannel planning and campaign execution.Strong communication and stakeholder management skills.Ability to work in a fast-paced environment with multiple stakeholders