Job Title

Athena is India’s largest and fastest growing organization in the premium undergraduate study abroad space. Founded 12 years ago by two Princeton graduates, Poshak Agrawal and Rahul Subramaniam, Athena is headquartered in Gurgaon, with offices in Mumbai and Bangalore, and caters to students from over 29 countries.Athena’s vision is to help students become the best version of themselves. Athena’s transformative, holistic life coaching program embraces both depth and breadth, sciences, and the humanities. Athena encourages students to deepen their theoretical knowledge and apply it to address practical issues confronting society, both locally and globally.Through our flagship program, our students have gotten into various, universities including Harvard University, Princeton University, Yale University, Stanford University, University of Cambridge, MIT, Brown, Cornell University, University of Pennsylvania, and University of Chicago, among others.Our legacy as pioneers in the study-abroad process, coupled with a creative, open environment and professional growth opportunities, makes Athena a perfect place for those looking to build a lasting career in education.Learn more about Athena:content team is building a brand anchored in curiosity, expertise, and genuine student success — and we need a Scriptwriter who can bring that to life across video and social.This is not a copy-editing role. You'll be in the engine room of our content — writing scripts that get filmed, captions that get saved, and carousels that get shared. You'll work closely with our Market Head and Lead Content Strategist to translate strategy into words that actually perform.What You'll Do: Video & Reel Scripts• Write punchy, hook-first scripts for Instagram Reels and YouTube Shorts (15–90 sec)• Write structured long-form scripts for YouTube videos with clear narrative arcs• Collaborate with the guests and creators to tailor scripts to their on-camera delivery style• Iterate quickly based on performance data and creative feedback.Instagram Content• Write captions for feed posts, reels, and carousels — concise, voice-consistent, and engagement-driven• Script carousel post frameworks (hook slide → content → CTA)• Develop post copy that reflects our brand pillars: curiosity, expertise, and student success.Brand Voice & Collaboration• Maintain a consistent tone across all content formats — educational but never dry, aspirational but never generic• Contribute ideas in content planning sessions• Review drafts for brand voice consistency when neededWhat we are looking for:Must-Have• 2+ years of content writing experience across any setting — agency, in-house, freelance, orindependent creator; what matters is the quality and range of your portfolio• Demonstrated range — you can write a 15-sec hook and a 10-min YouTube script with equalconfidence• Strong instinct for hooks, storytelling structure, and what makes people stop scrolling• Fluency in Instagram content norms — what formats work, what captions perform, what CTAsconvert• Comfortable working at speed — daily output in a fast-moving teamNice-to-Have• Background in education, journalism, or student-facing content• Familiarity with college admissions, study abroad, or international higher education• Basic understanding of SEO for YouTube titles and descriptionsEducation• Bachelor’s degree (BA/BFA/BSc) in a creative or communications discipline — Marketing, Creative Writing, Journalism, Film Studies, Mass Communication, Fine Arts, or a related field• Candidates without a formal degree in these fields must demonstrate equivalent creative training — a strong, diverse portfolio will be considered• International academic exposure(Preferred). A degree from a top-ranked university in the US, UK, or other leading global destination (Canada, Australia, Europe, Singapore) — particularly valued if the programme had a strong creative, communications, or liberal arts focus.Why Join Us• Work on content that genuinely changes students' lives — not filler content• Creative ownership from day one — your words get filmed, not sit in a doc• Tight, high-trust team with leadership who knows what good looks like• Room to grow as the team and brand scale