Job Title

About Marketing Lab:Marketing Lab is a performance marketing agency that helps D2C brands scale on their website and marketplaces to elevate their digital presence and drive measurable results. Marketing Lab needs more Meta Superstars!Role OverviewAs a Meta Media Buyer, you will be responsible for planning, executing, optimizing, and scaling paid campaigns on Meta (Facebook & Instagram) for D2C brands.This role requires strong analytical skills, understanding of creative strategy, and the ability to scale accounts profitably while maintaining target ROAS/CAC.Key Responsibilities1. Campaign Execution & OptimizationLaunch and manage Meta ad campaigns (Prospecting, Retargeting, Scaling)Set up structured campaigns aligned with brand goalsDaily monitoring of performance metrics (ROAS, CPA, CTR, CPC, CPM)Budget allocation and scaling based on performance trendsPerform structured A/B testing on creatives, audiences, and landing pages2. Scaling & Performance StrategyDevelop scaling frameworks for D2C brandsIdentify winning creatives and build scale plansImplement horizontal and vertical scaling strategiesWork closely with CRO and creative teams for performance improvements3. Data & ReportingTrack and analyze performance dataIdentify patterns and optimization opportunitiesPrepare weekly and monthly performance reportsMaintain accurate campaign documentation4. Creative Strategy CollaborationBrief creative team with performance insightsShare hooks, angles, winning formats, and competitor learningsSuggest UGC, static, and video ad angles based on dataRequired Skills & Experience2–5 years of experience running Meta Ads (preferably for D2C brands)Experience managing monthly budgets of ₹5L+Strong understanding of:Pixel tracking & event setupCAPI integrationAttribution & funnel strategyHands-on experience with scaling ad accounts profitablyStrong analytical and problem-solving skillsComfortable working in a fast-paced, target-driven environmentPreferredExperience with D2C brandsUnderstanding of landing page CROBasic understanding of Google Ads (bonus)Experience working in an agency setupWhat We ExpectOwnership mindsetData-first decision makingProactive communicationHunger to scale accounts aggressively but profitablyTeam player who can work closely with pod managers and creative teamWhat You GetExposure to high-growth D2C brandsOpportunity to manage significant ad spendsFast growth environmentStructured pod system for career progressionCompetitive salary + performance incentives