Job Title

Content Executive (Jr. Creative Producer) Location: MumbaiExperience: 2–5 yearsEmployment Type: Full-timeAbout the RoleWe are looking for a Content Executive (Jr. Creative Producer) to support the creation of high-quality content for our app. This role is for someone who is highly creative, trend-aware, and execution-focused, and can help produce content with a high shareability and virality quotient.You will work closely with the Creative Producer, writers, editors, and design team to take ideas from trend → concept → script → production → publish-ready content.Key Responsibilities1) Content Research & Trend TrackingTrack daily trends across Instagram, YouTube Shorts, Twitter/X, and pop culture/news cycles.Identify viral formats, hooks, and storytelling styles that can be adapted for Binge content.Maintain a trend tracker with:format referencesviral hooksaudio/meme trendscompetitor benchmarking2) Ideation & Format DevelopmentContribute ideas for short-form and binge-worthy content formats such as:listicles in video formexplainers and breakdownsquick debates / hot takesquizzes / interactive formats“top moments” / “must know” formatsAssist in building repeatable series concepts and weekly themes.3) Scripting & Storyboarding SupportAssist in writing scripts that are optimized for:strong hooks in the first 1–2 secondsretention and pacingclear storytellingshare-worthy punchlinesCreate storyboards / shot lists and help with production notes.4) Production CoordinationSupport day-to-day production tasks including:shoot coordinationprop/asset planningscheduling talent/hostsmanaging shot requirementsEnsure smooth execution during shoots (on-ground or remote).5) Post-Production Support & PackagingWork with editors to ensure content is:tight, high-energy, and retention-drivenoptimized for vertical-first viewingcaptioned correctly and styled consistentlyAssist in packaging content with:titlesthumbnails/cover framescaptions and descriptionscutdowns and variants (15s/30s/45s)6) Publishing & Content HygieneEnsure content is uploaded correctly with the right metadata, categories, and tags.Maintain content calendars and coordinate with teams for timely publishing.Ensure basic content hygiene:spelling and factual accuracybrand tone alignmentno policy/IP risks7) Performance Tracking & IterationTrack content performance and help analyze:watch timecompletion rateshares/savescomments and sentimentShare insights on what’s working and suggest improvements for upcoming content.Support A/B testing of hooks, edits, covers, and captions.Other TasksBuild and maintain a “Hook Bank” and “Viral Format Bank”Maintain reference folders for:top-performing editsviral storytelling structuressound/meme trendsAssist in building scalable production workflows and SOPsCoordinate with marketing/community teams to highlight top Binge contentSkills & Qualifications2–5 years experience in content, media, digital video, or social platforms (internships count)Strong interest in short-form video, internet culture, and viral contentGood writing and scripting skills (clear, punchy, structured)Basic understanding of editing and video production workflowsComfortable working with fast deadlines and high output expectationsPreferred Candidate TraitsTrend-obsessed and highly curiousQuick learner and highly organizedCreative with strong execution disciplineDetail-oriented with a high bar for qualityComfortable taking feedback and iterating fast