RoaDo is a SaaS platform built to digitally transform supply chains. Real-time visibility. End-to-end freight management. Order to payment. Domestic and EXIM. Built in India, designed for the world.We've signed some of the most respected names in Indian manufacturing. The product has won on merit alone, for 8 years running.Now we build the voice around it.What you'll ownThis isn't a role. It's a charter.Brand and positioning strategy for a B2B logistics SaaS platform selling to manufacturing CXOsContent engine: case studies, thought leadership, battle cards, sales enablement collateralDemand generation: SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events and roundtablesWebsite strategy and designMarketing analytics and attributionAgency management: SEO, digital marketing, email marketing, etcSales enablement: battle cards, one-pagers, ROI calculators, competitive intelligenceWho we're looking for5–8 years in B2B SaaS or enterprise tech marketingYou've built a marketing function, not just managed an existing team at a scaled companyYou can personally write a compelling case study, a sharp email sequence, a LinkedIn post that convertsYou understand demand gen deeply: SEO, LinkedIn Ads, ABM, content, eventsComfortable with analytics, attribution modelling, and CRM (we use Zoho)Experience marketing to manufacturing, logistics, supply chain, or similar B2B verticals is a strong plusBonus if you have:Experience with AI-powered marketing tools (Clay, Apollo, AI content workflows)Background in logistics tech, freight tech, or supply chain SaaSExposure to North American market GTMEvent management experience (roundtables, industry conferences)Who this is NOT forBrand managers from large consumer companies who haven't touched demand genAgency-side marketers who've only executed client briefsPerformance specialists who can't write or think strategicallyAnyone who needs a team of 5 before they can produce outputThe RoaDo wayNo politics. No posturing. No passengers. Everyone owns something, everyone builds something. We're operators who've understood the mess of freight and built the fix. If you've felt slowed down by layers, you'll feel at home here.
Job Title
Marketing Leader