Job Title

Role Overview :We are looking for a creative and culturally aware Copywriter with prior agency experience who understands the fast-paced world of digital and influencer marketing. The ideal candidate should be comfortable crafting engaging, platform-first copy across campaigns, social media, influencer content, and branded collaborations.A strong understanding of Punjabi language and culture is essential for this role. The candidate should be able to read, write, and speak Punjabi, and create culturally relevant copy that resonates with regional audiences while aligning with brand objectives.This role requires someone who can translate brand strategies into compelling storytelling while adapting tone, style, and messaging for different audiences and platforms.Key Responsibilities :Write engaging and platform-specific copy for influencer marketing campaigns, including captions, scripts, hooks, and campaign messaging.Develop copy for social media, branded content, creator collaborations, and digital campaigns.Create Punjabi and English copy for campaigns targeting regional audiences.Work closely with creative strategists, brand solutions, and influencer teams to translate campaign ideas into strong copy.Adapt brand tone and voice across different industries and brand categories.Create concept-led campaign copy, taglines, and messaging frameworks for influencer-led activations.Review influencer content to ensure brand messaging and tone consistency.Stay updated on social media trends, pop culture, and platform nuances to craft relevant and engaging copy.Collaborate with designers and video teams to ensure copy integrates seamlessly into visual storytelling.Requirements :2–4 years of copywriting experience in a creative, advertising, digital, or influencer marketing agency.Ability to read, write, and speak Punjabi fluently.Strong portfolio showcasing work across multiple brand categories and campaign formats.Experience writing social media captions, influencer scripts, campaign copy, and digital content.Basic understanding of influencer marketing and creator-led campaigns.Strong understanding of Instagram, YouTube, and short-form content platforms.Ability to adapt tone and style across different industries and audiences.Excellent command of English writing and storytelling.Ability to work in a fast-paced, collaborative agency environment with quick turnaround timelines.Good to Have : Experience writing Punjabi scripts for influencer or video content.Experience working on influencer-led campaigns or creator collaborations.Strong understanding of digital culture, memes, and trending formats.Experience writing scripts for short-form video content or reels.Location : Mohali, Punjab