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Job Title


Data Quality Analyst - CATI


Company : Insights Opinion


Location : Malappuram, Kerala


Created : 2026-03-19


Job Type : Full Time


Job Description

Job Description: Data Quality Analyst (CATI Market Research)Company: Insights OpinionPosition: Data Quality AnalystDepartment: Operations/Quality AssuranceEmployment Type: Full-timePosition OverviewInsights Opinion is seeking a detail-oriented and analytical Data Quality Analyst to join our CATI (Computer-Assisted Telephone Interviewing) market research team. The successful candidate will be responsible for ensuring the accuracy, completeness, and reliability of data collected through telephone surveys, maintaining the highest standards of data quality and integrity across all research projects.This role is critical to delivering actionable insights to our clients by ensuring that data collection processes adhere to quality standards, identifying and resolving data issues, and implementing quality control measures throughout the survey lifecycle.Key Responsibilities:Data Quality ManagementMonitor and assess data quality throughout the CATI survey process, from fieldwork to final deliverablesPerform data profiling and validation to identify data quality issues, anomalies, inconsistencies, and missing valuesConduct regular audits of survey data to ensure accuracy, completeness, and adherence to project specificationsImplement quality assurance processes to validate data accuracy and completeness at each stage of data collectionDesign and maintain data quality dashboards and metrics to track performance indicatorsIdentify and document data quality issues for tracking, escalation, and resolutionCATI Operations Quality ControlMonitor live CATI interviews through call monitoring and audio audits to ensure interviewer compliance with protocolsReview survey questionnaires for logical flow, skip patterns, and data capture accuracyConduct spot checks and real-time quality assessments during fieldworkValidate quota management and sample distribution to ensure representative data collectionEnsure interviewers adhere to survey protocols, confidentiality standards, and ethical guidelinesCoordinate with CATI supervisors and field managers to address quality concerns promptlyData Analysis and ReportingAnalyze data sets using SQL, Excel, and statistical tools to identify patterns, trends, and outliersPerform root cause analysis to determine sources of data quality errors and recommend corrective actionsPrepare and present data quality reports, insights, and recommendations to project managers and stakeholdersCreate visualizations and summary reports highlighting data quality metrics and trendsTrack and report on data quality improvement initiatives and their outcomesInterpret data quality metrics and provide ongoing performance updatesProcess Improvement and DocumentationDevelop and maintain standard operating procedures (SOPs) for data quality checks and validation processesIdentify opportunities for automating data quality processes and implementing efficiency improvementsRecommend and implement data cleansing and transformation techniquesDocument data quality rules, business definitions, and validation proceduresCollaborate with IT and research teams to enhance data collection platforms and toolsAssist in the development and expansion of data quality programs and initiativesCollaboration and SupportWork closely with project managers, survey programmers, and data processing teams to ensure data integrityProvide training and guidance to CATI interviewers on data quality standards and best practicesRespond to data quality queries and support troubleshooting efforts across projectsParticipate in project kick-off meetings to understand client requirements and quality expectationsLiaise with clients when necessary to clarify data requirements and resolve quality issuesRequired Qualifications:-Bachelor's degree in Statistics, Data Science, Market Research, Social Sciences, Computer Science, or related quantitative field1-3 years of experience in data quality analysis, market research operations, or CATI surveys Proven experience with telephone survey methodologies and CATI platformsExperience conducting data quality audits and implementing quality control processesFamiliarity with survey research methods and primary data collection proceduresProficiency in SQL for data querying, extraction, and validationAdvanced Microsoft Excel skills including pivot tables, VLOOKUP, and analysisKnowledge of statistical analysis and data quality metricsUnderstanding of data cleaning, transformation, and validation techniquesFamiliarity with CATI survey platforms and call monitoring systemsStrong analytical and problem-solving abilities with attention to detailExcellent numerical and logical reasoning skillsAbility to identify patterns, trends, and anomalies in large datasetsCritical thinking and ability to determine root causes of data quality issuesExcellent written and verbal communication skillsAbility to present complex data quality insights in a clear and understandable mannerStrong interpersonal skills for collaborating with cross-functional teamsAbility to provide constructive feedback and training to field staffHighly detail-oriented and organized with strong time management skillsResults-focused with ability to work under tight deadlinesProactive and self-motivated with strong sense of ownershipAdaptable and able to manage multiple projects simultaneouslyCommitment to maintaining confidentiality and data securityExperience with healthcare market research or patient data analysisUnderstanding of international data collection standards and multi-country survey projectsWhat We OfferCompetitive salary and benefits packageOpportunity to work with leading healthcare and market research clientsProfessional development and training opportunitiesCollaborative and supportive work environmentCareer growth potential within a growing research organizationInsights Opinion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.